Leeds, United Kingdom – May 28, 2025: sa.global has unveiled a powerful new capability across its empower applications: Persona-intelligent AI copilots. These empower copilots deliver real-time insights, automate routine tasks, and drive smarter decisions—right from within Microsoft Teams or empower apps, the end user applications that are a part of the Microsoft Service-Centric Industry Cloud by sa.global.

Whether you are in sales, project delivery, finance, or HR, these persona-intelligent copilots are designed to support the way service-centric organizations operate—reducing friction, increasing productivity, and helping people focus on high-impact work. You can apply AI to increase productivity.

AI that understands your role—and your work
The persona-intelligent copilots or empower copilots are role-aware and context-sensitive, meaning they know what application you are using, what screen you are on, and what actions are most relevant to your role.

A project lead can ask for a summary of project timelines, enter time, or view team allocations.
A finance controller can surface billing exceptions, generate cash flow insights, or approve expenses in one click.
A sales head can quickly retrieve deal status or account information—without switching tools.
An HR manager can instantly access onboarding progress or open headcount requests.
empower copilots work directly within applications like empower pulse, empower time, empower onboard, and more—keeping users in the flow of work and eliminating unnecessary app switching.

empower pulse, empower time, empower onboard
Copilots are deeply connected to your business data. With natural language querying, business users can use AI for real-time analytics and to increase productivity:

Ask questions like “What’s our pipeline by region?” or “Show me overdue projects.”
Instantly query dashboards without needing to understand data models or reporting tools.
Get real-time summaries of performance, progress, and trends from your own systems and data lakes.
Surface insights from connected documents using Azure AI Search, making manuals, policies, and internal content searchable on demand.
This means faster answers, better decisions, and less time spent hunting for data.

Smoother tasks. Smarter decisions.
empower copilots help users work smarter and act faster by combining data, actions, and automation in one place. With copilots, users can:

Ask natural language questions, like “Who’s the billing contact for Project Orion?” or “How many hours did I log last month?”
Take action instantly, such as starting a timer, recording a note, or logging expenses
Surface insights from internal documents and data sources using Azure AI Search
Everything is available inside Microsoft Teams or empower pulse, giving users a consistent, AI-enhanced workspace across departments.

Built on Microsoft. Optimized for you
empower copilots are powered by Microsoft Azure and designed to work seamlessly with Microsoft 365. That includes integration with Outlook, Teams, SharePoint, and all empower apps—no additional tools or training needed.

“empower copilots are a real step forward in how firms use AI—not just to answer questions, but to simplify work, automate the routine and guide better decisions,” said Paul Foster, Head of Product, at sa.global. “They bring your data, your context, and your workflows together—so your teams can stay focused and move faster.”

About sa.global
sa.global, a global Microsoft partner, specializes in delivering cloud-based solutions tailored for service-centric organizations such as architecture and engineering, legal, consulting, homebuilding, software services, accounting, and advertising and marketing. Our flagship offering, the Microsoft Service-Centric Industry Cloud, is built on Microsoft business applications and the Microsoft Cloud. This platform streamlines the bid-to-bill lifecycle for these organizations by automating processes, enhancing data visibility, and improving project management. Leveraging modern technologies like AI and Copilot, we enable organizations to make intelligent decisions and act faster.

Over 800,000 users in 80 countries around the world rely on sa.global’s expertise to build for the future. We have 30+ years of real-world implementation and consulting experience, we are an 11-time winner of the Microsoft Dynamics Partner of the Year Award and have been a part of Microsoft’s elite Inner Circle for 12 years. Our global organization has a 1000-member team across 25 countries. For more information, visit www.saglobal.com.