What Is Digital Marketing?
Digital marketing comprises all marketing efforts that use the internet. These include digital channels such as search engines, email, websites, social media, etc., that can be used to connect with current and prospective customers.Unlike traditional methods, digital marketing helps you reach a larger audience and target prospects who are most likely to buy your products and services. Additionally, it is more cost-effective than traditional marketing. Plus, it enables you to measure success and make marketing changes as you see.
Types Of Digital Marketing
1) SEO- Search Engine Optimization
Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.
2) SMM- Social Media Marketing
Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.
These social media platforms enable brands to connect with their audience to:
build a brand;
increase sales;
drive traffic to a website; and
build a community of followers to share and engage with content.
5 pillars of social media marketing
1. Social strategy
2. Planning and publishing
(3) Listening and engagement
(4) Analytics and reporting
(5) Advertising
3) SEM- Search Engine Marketing
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
Advantages Of DM
1) Global Reach
2) Local Reach
3) Lower Cost
4) Easy to Learn
5) Effective Targeting
6) Multiple Strategies
7) Multiple Content Types
8) Increased Engagement
9) Analytics and Optimization


Scope Of DM
Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online.
While TV remains a prime advertising medium for many businesses, digital marketing allows companies to reach a global audience online. As digital marketing initiatives continue to grow at a brisk pace, the number of jobs in the field is naturally increasing.