The demand for multilingual content is growing rapidly as technology companies expand their markets and reach. Translating content into multiple languages can bring more customers, increase brand awareness and generate more revenue.

But there are additional benefits of multilingual content beyond just increasing sales; it allows companies to better engage with their customers across multiple languages, which leads to improved customer satisfaction and loyalty.

Content in multiple languages allows tech companies to accelerate their international growth and reach new audiences not possible with English-only content. With a targeted content strategy and implementation, it has been seen that introducing multilingual content can lead to higher conversions, traffic increase and overall growth in revenue for tech businesses.

By incorporating multilingual content into their marketing campaigns, tech companies can expand their reach beyond geographical boundaries and become more successful as a result. Take Slack for example, a messaging platform aimed at professional and organizational use that is now available in 150 countries in 14 different languages. Growing its user base beyond borders has led to a 43.5% increase in international revenue (source: Business Quant). There has been a steady adoption by international users and Japan now is the second largest market as well as the fastest growing market for Slack. Additionally, more than half of the daily active users of Slack are located outside the United States. (source: Slack Blog).

Another noteworthy example among several others is Dropbox, a file hosting service that has generated close to a billion USD in revenue from users outside the United States. (source: Backlinko). Available in 22 languages, Dropbox has seen continued growth of paid international users. The last reported data indicates 700 million users for Dropbox with more than half of them coming from outside the United States. (source: Dropbox Blog). These examples show how companies like Slack and Dropbox are using multilingual content successfully to grow audience reach and revenue beyond borders.

Richard, a translations industry veteran with over two decades of experience and the founder of Into23 a translation and localization solutions provider says, “Incorporating a multilingual content strategy is vital for businesses to stay ahead, improve user base and most importantly have access to a larger market to build revenue.”

A multilingual content strategy could be a solution for growing revenue for companies seeing sluggish demand in home markets. So what is stopping more organizations from adopting this strategy?

Content creation in a multilingual format is often viewed as too complicated or expensive. Finding quick workarounds for this, companies use free translation tools or AI translators resulting in incorrect translations and a few incidents that hurt the brand sentiment. Ensuring that most companies then turn to using a home turf content strategy when expanding their outreach. More often than not, this has not had the expected outcome for growing the user base and improving the bottom line.

Richard explains, “Translating content in a form that resonates with the target audience can only be done with the support of a reliable translation solutions partner.” Launching a 23% discount on all its translation and localization services to support businesses considering expanding to new markets he further says, “Into23 has translated over 100 million words in over 70 languages and has a great track record of not just delivering accurate translations but also offering affordable options. We are committed to helping businesses communicate effectively beyond borders."

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