Yesterday was informed that, the 2nd China yunnan · kunming international jewellery show the whole transaction will be more than 300 million yuan, according to last year's trading market, the last two days also will appear clinch a deal the blowout.
In the jewelry exhibition, for how to create a kunming, after Beijing, Shanghai, shenzhen after the fourth largest domestic jewelry trading platform, how to make yunnan · kunming international jewellery show become a leading the market trend, the promotion of enterprise brand, promote jewelry culture, show the jewelry enterprise comprehensive strength and jewelry trading platform, become experts and yunnan enterprise delegates the common attention of a topic, they also from industry development and enterprise management and so on the different level is discussed.

Expert view: the good faith management to expand the market
Province jewelry association, director of the committee of experts XiaoYongFu think, yunnan "the good faith management" is one of the strengths of yunnan, yunnan "honest operation" of the ancient existing, this is yunnan valuable jade industry's fine tradition, but also the embodiment of the modern commercial civilization, this to promote yunnan valuable jade industry health, sustainable development is of great significance.
At the same time, yunnan several jewelry quality inspection institution to escort, but also makes the valuable jade industry of yunnan to have security credit system. Add in yunnan province government policy to vigorously support and the yunnan region human resources advantages, yunnan obviously have the jewelry trading platform foundation.
In yunnan gem and mineral museum curator WuShiZe opinion, yunnan jewelry trading platform with Beijing, Shanghai, there is still a certain gap between compared. The first is the quantity, shenzhen and Beijing international jewellery show exhibitors than yunnan. "Are the three major domestic jewelry exhibition can coruscate huge business opportunities and vitality, has many brand enterprise the exhibitors and many high quality professional buyers are the main reasons.
Secondly, the quality of products, display effect, convenient traffic condition and so on is also the jewelry exhibition can gathered popularity elements. Of course, the most important thing is that on the horizon it is not enough to open. Now shenzhen, guangzhou, Shanghai market main body has been colored gem occupied the most, yunnan and international standards is not very good, but once developed, yunnan 3 ~ 5 years can stand to the top of the colored gem market. WuShiZe Suggestions, yunnan enterprise should look for opportunities in the association or the help of the government develop the international market, to take part in the international exhibition, and international trade organizations and institutions to establish a wide range of contact and cooperation is very necessary.
Enterprise ": complement each other excellence
JingXing jewelry HeZong said, yunnan do the fourth big jewelry trading platform advantage is very large, nationwide to yunnan jadeite jade awareness can be said to be the highest. But as enterprise, HeZong think at present is in the bottleneck, "we sometimes joke, said the international big glass sell become gem, and we but gem when glass sold. Of course the saying some biased, but us from Taiwan counterparts to see to compare, we do in supporting services, packaging, lack of too much."
Why provincial product quality than local products in yunnan province, but in terms of selling is far higher than the yunnan. After foreign province market investigation research, HeZong think, in service, marketing, packaging, professional, etc to the international brand learning. In Asia in Taiwan, for example, why do they performance good, popularity popular, because they create added value than we are strong, and the yunnan enterprise is because product can't effectively enterprise brand idea, and affected the enterprise the value of the brand communication.
Through ascension products in their own value to improve the market competition of enterprises, the general manager of the company, with kunming jewelry YangGuMai also have the same view, production links profits is not valuable jade industry competition direction, "yunnan people have jade complex is our advantage, but if only stay in raw materials trade links, that we are only" porter 'just." YangGuMai said, 10 years ago, the company began to pay attention to improve the technology and quality, and the international community, in both shenzhen the jewellery, and its products due to combined with Chinese and western culture, so very popular with foreign customers welcome.
In kunming optimal all jewelry line general manager ZhongRongFeng opinion, future yunnan jewelry trading platform is a market prospects, "more organization some strong enterprise inside and outside, to enhance the grade, increase the discount dynamics, the future of this platform is very considerable. Of course, increases the propaganda dynamics, strengthen local jewelry jade jewelry industry standard and orderly development is also necessary means." ZhongRongFeng think, kunming international jewellery show open, bearing the yunnan professional, business opportunities, trends, brand and so on the different areas of appeal, it is not merely a exhibition, more important is to pass within 5 days of time, can maximum limit ascension, melting the whole industry, so as to achieve the development of more perfect.
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