Digital marketing is a form of marketing where businesses promote their products and services through digital platforms like social media, emails, blogs and digital advertising. The process includes building a digital presence and setting up campaigns to target the right audience.
While traditional marketing still has its place in the world, digital marketing is quickly taking over thanks to affordability and analytics.
Marketing managers are now able to see exactly where people are coming from, what they’re doing on the website, and which tactics produce the highest ROI. This data-driven approach makes it easier for professionals to prove their worth, and for leaders to see which strategies are most effective. Successes to be replicated over again, eliminating the guesswork for future campaigns.
The Digital Marketing market is further expected to scale with a CAGR of 32.1% by 2028, with a value of USD 24.1 billion. There will be close to 6 billion internet users by 2027. The demand for skilled digital marketers will only increase in the coming years. According to LinkedIn, Digital Marketing is also one of the top skills to learn in 2023 to boost your career.
Why Choose a Digital Marketing Career in 2023?
By Nikita Duggal
Last updated on Aug 9, 2023181778
Why Choose a Digital Marketing Career in 2023?
Table of Contents
What is Digital Marketing? The Digital Marketing Job Role Is Constantly EvolvingWhy Digital Marketing Job Roles Are the Future?Is There a High Demand for Digital Marketing Jobs?What Is the Demand for Digital Marketers?View More
Choosing a career path is a daunting process. You’re supposed to find something you love while also factoring in things like long-term stability and supporting the overall lifestyle you want.

A digital marketing career isn’t necessarily the dream job most people aspire to while they’re in school. But when you consider the opportunities in this dynamic field, you’ll see that the digital marketing career outlook is nothing but positive and will continue to be so in 2023. ​​​​​​

Watch the video below to explore the different types of careers you can pursue in Digital Marketing.



What is Digital Marketing?
Digital marketing is a form of marketing where businesses promote their products and services through digital platforms like social media, emails, blogs and digital advertising. The process includes building a digital presence and setting up campaigns to target the right audience.

The Digital Marketing Job Role Is Constantly Evolving
One of the reasons a digital marketing career is so exciting is that because the field is constantly evolving as different platforms are introduced. A digital marketing manager is always scoping out trends and seeing how they impact discoverability.

Building experience in digital marketing encompasses just about every facet of a brand’s presence online. As search engines roll out new updates, digital marketing managers determine how they impact website rankings. From there, the entire marketing team works together to create a strategy.

Why Digital Marketing Job Roles Are the Future?
While traditional marketing still has its place in the world, digital marketing is quickly taking over thanks to affordability and analytics.

Marketing managers are now able to see exactly where people are coming from, what they’re doing on the website, and which tactics produce the highest ROI. This data-driven approach makes it easier for professionals to prove their worth, and for leaders to see which strategies are most effective. Successes to be replicated over again, eliminating the guesswork for future campaigns.

Is There a High Demand for Digital Marketing Jobs?
The Digital Marketing market is further expected to scale with a CAGR of 32.1% by 2028, with a value of USD 24.1 billion. There will be close to 6 billion internet users by 2027. The demand for skilled digital marketers will only increase in the coming years. According to LinkedIn, Digital Marketing is also one of the top skills to learn in 2023 to boost your career.

All these factors show that now is the best time to learn new skills and kickstart your career!

What Is the Demand for Digital Marketers?
According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.