WHAT IS DIGITAL MARKETING ? ? ? ?
The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels.
TYPES OF DIGITAL MARKETING
 Website Marketing
Website marketing is the process of promoting your website on the Internet. It is one of the online marketing channels you can use as part of your overall digital marketing strategy.
 Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
 Content Marketing
In this type of marketing Content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even PPC campaigns.
 Email Marketing
Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about.
 Social Media Marketing
Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.
 Affiliate Marketing
Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.
 Video Marketing
YouTube Marketing is the art of promoting your content on the platform of YouTube. It involves the tricks and tips to get your content on the top of search engine results.
 SMS Messaging
SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.
ADVANTAGES OF DIGITAL MARKETING
1. Global Reach:
Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labour-intensive. However, digital marketing happens on the Internet, which means that the reach you can achieve with it is immense.
2. Cost-effective:
When it comes to digital marketing vs traditional marketing, the latter makes it very difficult for small businesses to compete with larger businesses. And that is because they have limited budgets for ad space. However, with affordable digital marketing tactics, small businesses can get more for their marketing spend.
3. Measurable :
Digital marketing analytics takes the guesswork out of determining whether your marketing is actually working. By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are not. Then, you can adjust your campaigns for greater success.
4. Targeted Form of Advertising:
One of the most significant benefits of digital marketing is providing you the means to get in touch with a specific group of consumers who are interested in your offers and want to learn more about your business.
SCOPE OF DIGITAL MARKETING
Digital Marketing has extensive scope in India. It is a wonderful professional choice today in India. Digital marketing is one of the fastest-growing jobs worldwide.
There are countless sub-branches in digital marketing such as SEO Analyst, Social Media Marketing Officer, Online Reputation Management Executive, Digital Marketing Manager, PPC Specialist and more.
The digital marketing career is one of the highest-paid employment features.
There are huge opportunities in the digital marketing courses. So, grab the opportunities as quickly as possible and kick-start your career.
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