Kombucha tea is a fermented green tea or black tea, which is associated with a range of health-promoting benefits such as it helps to boost immunityand protects against cancer. Expansion of distribution channels such as online stores, supermarkets, hypermarkets, and food service has made kombucha tea easily available to customers, which, in turn, contributes toward the market growth. Moreover, ready-to-drink kombucha tea is one of the new trends gaining high traction in the global market.

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The outbreak of coronavirus has positively impacted the kombucha tea market along with all stages of supply chain and value chain. Owing to the COVID-19 outbreak, consumers have become more concerned about their overall health & wellness. This is attributed to the fact that they have acknowledged that COVID-19 is impacting their mental & physical well-being. This, in turn, is propelling the demand for wellness beverages, including kombucha tea, which is anticipated to boost the growth of the global kombucha tea market.

Key players of the global kombucha tea market analyzed in the research include Remedy Drinks, The Coca-Cola Company, Humm Kombucha, LIVE Kombucha Soda, Asheville Kombucha Mamas, LL, Marin Kombucha, PepsiCo, Inc., Toyo Kombucha, GT’s Living Foods, and Brew Dr. Kombucha.