Digital marketing refers to the use of digital channels and technologies to promote and sell products or services. It encompasses a variety of tactics and strategies, including:

Search Engine Optimization (SEO): Optimizing website content to improve its ranking on search engines like Google, thereby increasing organic (unpaid) traffic.

Content Marketing: Creating and sharing valuable content to attract and engage a target audience, ultimately driving profitable customer action.

Social Media Marketing: Utilizing platforms like Facebook, Instagram, and Twitter to build brand awareness, engage with customers, and drive traffic to a website.

Email Marketing: Sending targeted emails to nurture leads, retain customers, and drive conversions.

Pay-Per-Click (PPC) Advertising: Running ads on search engines and social media platforms where advertisers pay a fee each time their ad is clicked.

Affiliate Marketing: Partnering with individuals or organizations to promote products or services in exchange for a commission on sales generated through their referrals.

Analytics and Data Analysis: Using tools to track and analyze data on user behavior, campaign performance, and ROI to optimize marketing efforts.

Digital marketing allows businesses to reach a global audience, track campaign performance in real-time, and tailor strategies to meet specific goals and customer needs.