As platforms evolve and trends become harder to predict, two content creators are proving that consistent growth still comes down to strategy and authenticity. Tyler Mount, a lifestyle and entertainment personality, and Kevin Torres, a plant care educator and enthusiast—are showing that sustainable growth still comes from something simple: being real.

Though their content couldn’t be more different—Mount’s videos are upbeat and bit-filled, while Torres dives into plant problems like root rot or battling mealybugs—both creators are finding success by leaning into authenticity, community engagement, and storytelling that feels human.

“Be Yourself—It’s What Keeps People Watching”
For Tyler Mount, success has come not from flashy trends, but from unscripted moments. “I’m not a comedian, but I love a bit,” Mount says. “When I’m completely being myself, just trying to make my friends laugh, that’s when content really hits.” He’s also defying the myth that attention spans are shrinking, noting that some of his best-performing videos are up to 90 seconds long. “Turns out, people stay when it’s real.”

Kevin Torres has experienced something similar in the plant care niche. His followers can’t get enough of his in-depth tutorials and “raw” problem-solving videos. “One of my biggest spikes came from a video where I chopped up my 20-foot Philodendron Patriciae to propagate it,” Torres says. “It was risky, but people resonated with the honest process.”

Community First, Always
What turns viewers into loyal fans? Both creators agree: vulnerability and responsiveness.
“I share the messy stuff too—the bugs, the failures,” says Torres. “And I always answer comments or build future videos around audience questions. It makes them feel seen.”
Mount echoes that sentiment: “The second you try to be something you’re not, people check out. This whole thing works because it’s social. If you discount that parasocial relationship, you’re missing the point.”

Collaborations That Actually Matter
While both see value in strategic partnerships, they emphasize the importance of connection over clout. Mount has interviewed major celebrities, but some of his favorite content involves his best friends from back home in Texas. “When the joy is real, it translates,” he says. “People can feel it.”
Torres, meanwhile, hasn’t ventured into collaborations just yet but says it’s on his radar—especially if it can help deepen his bond with the plant care community.

Metrics That Matter
When it comes to growth, both creators are data-aware but not data-obsessed.
Kevin Torres (@kevintorresagram) watches his click-through rate and watch time, adjusting hooks and pacing to improve retention. “Sometimes just moving the ‘aha moment’ earlier in the video changes everything.”
Tyler Mount (@tylergmount) is more emotionally intuitive about analytics. “Retention is the one I care about most—loyalty over virality. And honestly, if I love a video and it flops? That’s okay. You can’t let the numbers control your creativity.”

Goals with Soul
Neither creator is solely chasing numbers. “Sure, I’d love to hit 100,000 subscribers,” Torres says. “But it’s more about building a connected, educated community.”
Mount? “One trillion followers,” he jokes. “We’ll need to film some alien content. BRB.”