Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies. Good is good and bad is bad is always clearly defined. In such social media studies, digital marketing is a base of all. Because of digital marketing social media studies are improving day by day. But what are What are social media case studies? Check out the blog to know more.
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What are social media case studies and their benefits?
The COVID-19 pandemic had a mixed impact on the packaging market. On one hand, the demand for essential goods such as food, medicines, and personal care products increased, leading to a surge in demand for packaging solutions. On the other hand, the pandemic disrupted global supply chains and led to a decline in demand for non-essential goods, affecting the packaging industry. Additionally, the pandemic has accelerated the adoption of e-commerce, leading to an increased demand for secure and sustainable packaging solutions.
The global plastic packaging market size is expected to continue growing at a steady pace in the coming years, driven by the increasing demand for packaged goods and the adoption of sustainable packaging solutions. The Asia-Pacific region is expected to witness the highest growth due to its large population, growing middle-class, and increasing demand for packaged goods. The market is also expected to see an increased adoption of smart packaging solutions, such as active and intelligent packaging, which offer improved product safety and shelf-life. Overall, the global packaging market is expected to be worth USD 1.05 trillion by 2026, growing at a CAGR of 4.5% from 2021 to 2026.
During the forecast period of 2022-2027, the sustainable packaging market is projected to grow at a compound annual growth rate of 7.55%. The outbreak of COVID-19 has caused many companies to divert from their sustainability goals of banning plastic. As studies have shown that the virus can be transmitted through cardboard and plastic, the use of single-use materials like cling film for wrapping fruits and vegetables in supermarkets has increased.
Sustainable packaging therefore refers to the development and utilization of packaging that promotes sustainability. This involves using life cycle inventory and life cycle assessment to guide packaging design, thereby reducing environmental impact and ecological footprint.
According to a survey by the Ocean Conservancy, 8 million metric tons of plastic enter the ocean every year, in addition to the estimated 150 million metric tons already present globally. The results of the survey indicate that 2025 will be a landmark year for sustainable packaging, with over 40% of respondents anticipating the implementation of new materials and sustainable strategies within five years. Companies are already working to develop a circular economy with sustainable packaging by utilizing biodegradable or compostable materials and redesigning packaging to minimize waste.

The use of non-recyclable, non-biodegradable plastic packaging solutions results in high carbon emissions, which has led major players such as Amazon, Google, and Tetrapak to aim for net-zero emissions. Achieving this goal is expected to be capital-intensive, but it is necessary to reduce the carbon footprint on the environment.
This report thus provides an overview of the Global Plastic Packaging Market Share and predicts a Compound Annual Growth Rate (CAGR) of 3.56% during the forecast period. The report notes that consumers are increasingly drawn to plastic packaging due to its lightweight and easy handling properties, resulting in a preference for plastic packaging solutions by manufacturers due to their lower production costs.
The e-commerce industry’s rapid expansion is thus expected to create new opportunities for market expansion, with lightweight and flexible packaging options favoured to cut transportation costs. Innovative packaging solutions, such as active packaging, modified environment packaging, edible packaging, and bioplastic packaging, are also anticipated to provide greater opportunities for plastic packaging.
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The case studies are lengthy reports or testimonials based on the true events followed by the company. Such reports include marketing strategies followed by the company, their SWOT analysis (Strength, Weakness, Opportunities, and threats), the comparison of old and new revenues, PESTLE analysis (Political, Economic, Social, Technological, Legal and Environmental). All these things together are compared with the current situation to know where the company is lagging. Similarly, in the world of digital marketing, when it comes to social media management, if a company has achieved something by using social networks, they are counted under social studies. A study done on in depth level always improves the business activities, following are some advantages of social media case.

Social media studies can help you gain in depth knowledge on tips and tricks from other companies
When such analysis is done, the loopholes are easily identified.
Using social media for business purpose is difficult but social case studies are supported to manage the online business
By analyzing such case studies one business can learn from another business
Problems occurring in future are avoided.
Conclusion
Whenever you land a e-business without knowing any concept these kinds of social case studies back up for your experience. They can teach you things which you haven’t ever experienced while running the business. In same way, not only entrepreneurs are benefitted but students who work around on case studies and built their own business empire in future.
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