A 5-point NPS scale is navigating through the metric system nowadays.

Many organizations have started using it on their mobile surveys and many are in the process of adapting it.

But is this the right scale to measure your customer loyalty?

If yes, then what are its applications? Where to use it? And, how to calculate its NPS score?

Before indulging in the 5-point NPS scale, let’s talk about the NPS in brief.

What is NPS?
Net Promoter System (NPS) is a metric used by organizations to gauge their customer loyalty by asking one simple question.