Palatants are ingredients specially designed to make pet foods, treats, and supplements taste better, ensuring that pets receive the vital nutrients they need. Rising popularity of pet humanization and changing consumer perception regarding pet health are the major factors driving the market. The major players in the palatants market focus on strategies such as partnerships with distributors, project contracts, and sales & distribution channel enhancement to expand their footprint worldwide, increase their customer base, and fulfill the growing demand.

The List of Companies –
- Kerry Group Plc
- Archer-Daniels Midland Co
- AFB International Inc
- BHJ AS
- Bitek Industries Pty Ltd
- Symrise AG
- Innov Ad NV/SA
- Kemin Industries Inc
- Ohly GmbH
- Trilogy Essential Ingredients Inc

Based on region, the palatants market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. In 2021, North America held the largest share of the market. Asia Pacific is estimated to register the highest CAGR during the forecast period. The market in Asia Pacific is subsegmented into Australia, China, India, Japan, and the Rest of Asia Pacific. Countries such as Australia, China, India, Japan, Singapore, Malaysia, and Indonesia have diverse pet food manufacturing industries.

Many small and large-scale pet food manufacturing companies have a presence in India, China, and Japan. China is a major palatants market in the region. The largest population in the world, one-child policy, and youthful demographics represent a significant number of pet owners in China. The rapid adoption of the advanced technologies and processes along with research and development in the pet food and animal feed market is anticipated to increase the pet food demand.

The demand for nutrient-rich, premium, and personalized pet food has increased due to the rising consumer preferences for varied food. This has led to the development of innovative, safe, and premium quality palatants. Major market players are diversifying product portfolios by including organic, natural, and phytonutrient-rich products to gain a competitive edge. In May 2022, Kemin Nutrisurance declared the launch of the PALASURANCE A DC70-380 Liquid and PALASURANCE C75-90 Dry two palatant enhancer in Europe. The palatant enhancer contains natural ingredients that help pet food manufacturers develop premium pet food products. Moreover, several players in the palatants market are engaged in the production of custom palatants.

The companies are also involved in research and development activities to introduce nutrient-rich and palatable pet food products. For instance, SPF International's research and development department has focused on designing a product that can provide the optimum sensorial profile to improve the kibble's smell while maintaining palatability. Thus, increasing product innovations and growing research are expected to provide lucrative opportunities in the palatants market during the forecast period.


TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
1.3.1 By Form
1.3.2 By Category
1.3.3 Source
1.3.4 By Geography
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Landscape
4.1 Market Overview
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Popularity of Pet Humanization
5.1.2 Changing Consumer Perception Regarding Pet Health
5.2 Market Restraints
5.2.1 Stringent Regulatory Framework
5.3 Market Opportunities
5.3.1 Increasing Product Innovation
5.4 Future Trends
5.4.1 Increasing Consumer Preference for Clean Label Products
5.5 Impact Analysis of Drivers and Restraints
6. Analysis
7. By Form
8. By Category
Continued…
About Us:
Premium Market Insights is a one stop shop of market research reports and solutions to various companies across the globe. We help our clients in their decision support system by helping them choose most relevant and cost-effective research reports and solutions from various publishers.
The market research industry has changed in last decade. As corporate focus has shifted to niche markets and emerging countries, a number of publishers have stepped in to fulfil these information needs. We have experienced and trained staff that helps you navigate different options and lets you choose best research solution at most effective cost.
Premium Market Insights has an extensive coverage of industry reports, company reports and country reports across all industries. In case your research needs are not met by syndicated reports offered by leading publishers, we can help you by offering a customized research solution by liaising with different research agencies saving your valuable time and money.
We provide best in class customer service and our customer support team is always available to help you on your research queries. Our commitment to customer service is best exemplified by free analyst support that we offer to our clients which sets us apart from any other provider. We also offer enterprise subscriptions which provide significant cost savings to our clients.
Contact Us:
If you have any queries about this report or if you would like further information, please
Contact Person: Sameer Joshi
Phone: +1-646-491-9876
Email: [email protected]