The Protein Powder by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2024-2033).

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In accordance with The Business Research Company’s findings, the protein powder market has witnessed robust growth, surging from $25.19 billion in 2024 to $26.94 billion in the same year, exhibiting a commendable compound annual growth rate (CAGR) of 7.0%. This remarkable expansion in the historical period can be ascribed to dynamic shifts in dietary preferences, escalating demand for sports nutrition, a surge in the adoption of vegetarian and vegan diets, the evolution of the fitness industry, and the burgeoning growth of e-commerce.

Prognostications for the protein powder market indicate a robust trajectory, poised to ascend to $36.3 billion by 2028, boasting a CAGR of 7.7%. The anticipated growth in the forecasted period stems from an upswing in health consciousness, a burgeoning aging population, heightened disposable income levels, an inclination towards customization and personalization, and the pervasive influence of digital health and fitness platforms. Conspicuous trends in the forecasted period encompass the ascendancy of plant-based products, the incorporation of functional ingredients, an emphasis on clean labels and transparency, a surge in personalization and customization, and an elevated focus on cognitive and mental health considerations.

A rising number of fitness enthusiasts is expected to propel the protein powder market going forward. Fitness enthusiasts are people who are committed to their physical well-being and who care about their food, viewing it as a vital component of their overall well-being. Fitness enthusiasts use protein powder to aid weight loss and help tone their muscles, thus, an increase in fitness enthusiasts will propel market growth. For instance, according to the 2022 IHRSA Health Club Consumer Report shared by the International Health, Racquet & Sportsclub Association, a US-based global community of health and fitness professionals, in 2022, more than 1 out of 5 Americans belonged to a health club or fitness studio, reaching 66.5 million consumers with a growth rate of 3.6%. Therefore, the rising number of fitness enthusiasts is driving the growth of the protein powder market.

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The protein powder market covered in this report is segmented –
1) By Type: Casein Protein, Whey Protein, Egg Protein, Soy Protein
2) By Flavor: Chocolate, Cookies And Cream, Vanilla, Strawberry, Other Flavors
3) By Sources: Plant Sources, Animal Sources
4) By Distribution Channel: Nutrition Stores, Supermarkets, Chemists, Online, Other Channels
5) By End Use: Dietary Supplements, Food and Beverages, Pharmaceuticals, Other Uses

A pivotal trend dominating the protein powder market landscape is the surge in product innovations, capturing the industry's attention. Leading corporations in the protein powder market are strategically honing their competitive edge through the introduction of groundbreaking solutions. A case in point is the noteworthy initiative undertaken by Dymatize Enterprises LLC, a prominent US-based provider of diverse nutritional and bodybuilding supplements. In July 2022, the company unveiled the Dymatize Complete Plant Protein, a revolutionary vegan plant-based protein powder. Uniquely crafted with a comprehensive amino acid profile and a performance protein blend sourced from five plant origins, this lactose-free powder facilitates easy mixing in water or milk alternatives. Delivering 25 grams of complete protein with a modest 160 calories, this innovative product is expressly designed to support muscle health and expedite post-workout recovery. This exemplifies the industry's commitment to advancing nutritional offerings and catering to evolving consumer preferences

The protein powder market report table of contents includes:
1. Executive Summary
2. Protein Powder Market Characteristics
3. Protein Powder Market Trends And Strategies
4. Protein Powder Market - Macro Economic Scenario
5. Global Protein Powder Market Size and Growth

....

31. Global Protein Powder Market Competitive Benchmarking
32. Global Protein Powder Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Protein Powder Market
34. Protein Powder Market Future Outlook and Potential Analysis
35. Appendix

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