From: Jeffrey Sussman, Inc.
Marketing Public Relations
249 East 48 Street FOR IMMEDIATE RELEASE
New York, NY 10017
For: Navigate Your Beauty
Contact: Jeffrey Sussman
NAVIGATING THE PLASTIC SURGERY MINEFIELD:
A COMPLETELY NEW AND UNIQUE COMPREHENSIVE GUIDE
TO SAFE AND SUCCESSFUL PLASTIC SURGERY OUTCOMES
Dallas, TX --- In our appearance-conscious society, millions of Americans seek plastic surgery, but put themselves at risk by choosing the wrong surgeons. A newly published, breakthrough book about plastic surgery levels the playing field between patients and surgeons and shows candidates for plastic surgery exactly how to find the right surgeons and maximize their chances for safe and successful outcomes.
Navigate Your Beauty is coauthored by an extraordinary team: Rod Rohrich, M.D., one of America’s most respected practitioners, authors, and professors in the field; and Mary Crosland, a long term patient of Dr. Rohrich’s, a leading Dallas businesswoman, and a dedicated patient advocate.
“Patients don’t know how to find the right surgeon,” Dr. Rohrich says. “They become overwhelmed by the certificates on the wall, attractive offices and not knowing what to ask or how to evaluate a surgeon. As a result, instead of enhancing their appearance, plastic surgery by unqualified practitioners can ruin a person’s appearance or even cause catastrophic harm.
“Mary and I wrote this book to show people exactly how to find the right surgeon, what to expect with each procedure, before, during, and after surgery, and how to have the safest and most successful outcome.”
There has never been such a comprehensive book written for consumers, explaining what they really need to know about plastic surgery and keeping it safe,” Crosland says
“Doctors may understand surgery from their perspective, but they don’t really ‘get’ the patient experience. In this book, I offer my views as a plastic surgery patient and a guide to many of my friends, to show readers what to expect when they choose to improve their appearances.”
The book features what Dr. Rohrich and Crosland call the “Three Magic Questions,” which cover experience, expertise and the exceptional results that all candidates for plastic surgery should know and understand when considering a surgeon for any procedure. This goes beyond knowing that all real Plastic Surgeons are certified by the American Board of Plastic Surgery.
“Patients who ask the Three Magic Questions,” says Dr. Rohrich, “will quickly discern whether they are in the right hands or not. But most of the best plastic surgeons don’t advertise, and some of the ones who do may not even be plastic surgeons and can be dangerous. One’s appearance and health are far too valuable to entrust to someone who got a certificate in a weekend course and isn’t qualified to operate. Also, different doctors are trained in different areas. One should choose a top professional in the specific surgical procedure being considered.”
The book covers everything from skin care to fillers, from facial plastic surgery to tummy tucks, from “Mommy makeovers” to breast augmentations, and from liposuction to breast reconstruction.
“Plastic surgery as well as the non-surgical procedures are a fantastic way to improve one’s appearance, be competitive in the job market, and enhance one’s self-image,” Crosland says. Plastic surgery patients need to be fully informed and know how to ask the Three Magic Questions to guide them to safety and great outcomes and that’s what Navigate Your Beauty will do for you.”