Pulses, also popularly known as lentils, are some of the oldest and most widely used food items. They are known for high protein quantity, averaging at about 26% high-quality protein quantity. Lentils, along with several other grain-legume seeds, are a part of several staple diets across the globe. The high nutritional value and strong composition of lentils have made some of the most consumed food items to tackle healthcare challenges such as malnutrition. Lentils are also relatively economical to grow, distribute, and store. These attributes of lentils are supporting the paced growth of the global lentil protein market. As healthcare awareness continues to increase, this growth curve is expected to steepen in the coming years. Moreover, the growing trend of veganism and protein-isolate consumption is expected to create more lucrative business prospects across the study period.

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Growing Consumer Propensity for Plant-based Diets to Create Promising Business Environment

In the past few years, increasing trends in sedentary lifestyles, poor control of diet and hygiene, and low physical activity are creating several healthcare challenges. The cases of diabetes, obesity, and cardiovascular diseases have been growing in the past decade. To effectively curtail such healthcare challenges, many healthcare organisations and government bodies are intensifying their efforts to boost the consumption of healthy and plant-based diets. Meanwhile, the trend of veganism is also burgeoning across numerous developed and developing economies due to increasing awareness among consumers. All these factors are collectively increasing the demand for lentils, thereby facilitating the global lentil protein market expansion.

Explosive Demand for Protein Isolates to Sustain Healthy Growth Trajectory

Amidst growing healthcare awareness among consumers, the trend of adopting a more active, and healthier lifestyle is increasing across the globe. This is boding well for all fitness-related markets, including the lentil protein market. Notably, the demand for lentil-based protein isolate is gaining tremendous traction within a large consumer base. Protein isolates are a form of highly refined protein products with high contraction of protein. Moreover, it can be produced in a wide variety of colours, flavours, functional qualities, and additional nutritional value. This makes protein isolates the perfect beverage for fitness enthusiasts, children, and the elderly population. Many healthcare organisations are supporting the consumption of these products.

North America to Dominate Lentil Protein Market Owing to Growing Veganism

High dietary consciousness, disposable incomes, and general healthcare awareness are creative string tailwinds for the lentil protein market in North America. In addition, the robust food processing industry and growing cardiovascular disease incidence are furthering the region’s market leadership position. The region is also exhibiting a tremendous upsurge in vegan and vegetarian diet consumption. On the other end of the globe, the lentil protein market in Asia Pacific is projected to exhibit the fastest growth. This is primarily due to the growing food and beverage industry and paced efforts to deliver healthy diets to citizens in various regional economies.

Leading Market Participants

Some of the most competitive players in the global lentil protein market include Cargill Inc., Parabel USA Inc., Archer Daniels Midland Company, Ingredion Inc., BI Nutraceuticals, Inc, and Henry Broch Foods.

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