If you are drawn to the field of marketing, and have a passion for sports, you’re probably looking for career options where they’re both fulfilled. Combining these two interests of yours brings to you the profession of a sports marketing specialist. A sports management MBA in India will give you the skills and expertise with which you can attract a crowd to an arena or buy branded merchandise, and contribute to the growth of your favorite franchise while earning a good living.

What does a Sports Marketing Specialist do?

A sports marketing specialist works for a sports marketing firm or sports organization. The primary role of the specialist is to identify the best marketing tactics to promote sporting events and teams.
Typically, sports organizations use a well-balanced mix of traditional and online marketing techniques to reach a target audience and increase merchandise and ticket sales. It will be the marketing specialist’s job to research markets, determine the barriers and choose the appropriate channels for marketing that will keep costs down and generate revenue

What experience do you need?

If you are looking to pursue a career in sports marketing, it is important to have the educational or professional experience that make you a valuable asset to employers. You can work for professional teams, sports associations, sporting arenas, and health clubs when you are working within this field. Having a sports management degree increases your chances of being considered for such job roles.
The sports industry heavily relies on corporate sponsorship and marketing in order to help cover the massive costs of paying athletes, coaches, and other employees. This brings about the following variety of opportunities for individuals to work in sports marketing:

Event Management

People in this specialty are responsible of executing all aspects of an event. This includes organizing sponsors, audio or video production, ticket sales, and promotional campaigns.

Public Relations

Public relations professionals write press releases and deal with the local and national media; sports teams, leagues, or organizations want to have positive images associated with them. Strong written and oral communication skills are paramount for a good public relations expert.

Marketing Research

Sports marketing research personnel gather detailed information about fans, participants, and any competition that as sports team may have. Economic impact and consumer satisfaction surveys are also conducted by marketing researchers.

If you’re unsure of where to pursue a sports management degree from, make sure you check out Symbiosis School of Sports Sciences (SSSS) , among the best colleges for sports management. Their sports management programme is recognized all over the country, being the only one that offers multiple specializations in event management, talent acquisition, sports marketing, and technology in sports.