To improve impression-level ad income for our partner - SPL VPN - AdPumb combined in-app bidding (programmatic mediation) with premium approaches such as eCPM optimization and fill rate management. The administration, selling, and purchasing of digital advertisements are all automated by our programmatic advertising. SPL VPN made use of AdPumb's automated methods and real-time bidding capability to run hyper-targeted adverts with context, region, and other criteria. In-app header bidding boosted bid competitiveness for ad inventory by bringing in premium demand from top-tier networks and exchanges, in contrast to the traditional usage of only two Ad networks. AdPumb helped SPL VPN meet demand from over 3000 domains, unleashing the entire world of advertising.
The relationship has been nothing short of a spectacular success in terms of ad revenue uplift. SPL VPN improved their eCPMs after implementing our solution, with fill rates outperforming both AdMob and FAN. SPL VPN income increased by 2X, while eCPM increased by 97%.

About AdPumb

AdPumb is a privately held global ad mediation and monetization platform that focuses on enhancing app publisher revenue.
The ad monetization and mediation services offered by AdPumb connect app producers with difficult-to-reach premium advertising partners. We optimize revenue to assist publishers (or developers) in increasing ad revenue via proven ad monetization and mediation tactics such as fill rate control, load-time optimization, sophisticated caching, and in-app bidding. AdPumb debuted in the United Kingdom in 2017 and has since expanded to the United Arab Emirates and India. AdPumb team includes industry specialists with years of experience in mobile and advertising.
AdPumb is a one-stop solution for effective app monetization that lets you autopilot all your app monetization strategies. AdPumb aids you in generating revenue that you have been leaving on the table all along. Get to us at AdPumb today!