Market Overview

Market Research Future (MRFR) announces the publication of its research report Global RTD Alcoholic Beverages Market, 2017–2024. RTD alcoholic beverages are premixed drinks that are ready to consume. The global RTD alcoholic beverages market is expected to reach a market value of USD 32 billion by 2024 at a CAGR of 3% during the forecast period. Manufacturers of RTD alcoholic beverages are expected to avail of several growth opportunities during the forecast period due to the changing consumer preferences. Increasing RTD alcoholic beverages sales are supported by several innovations in packaging, products, line extensions, and availability of limited-edition products. Such innovations are crucial for market players active in the global RTD alcoholic beverages market. Additionally, the adoption of product premiumization, owing to the changing consumer preference toward innovative, high quality, and convenient products, also offers profitable opportunities to the market players.

Leading Players

Some of the key players in the global RTD Alcoholic Beverages Market are Pernod Ricard SA (France), Suntory Holdings Limited (Japan), Anheuser-Busch InBev SA/NV (Belgium), Molson Coors Brewing Company (US), Carlsberg Breweries A/S (Denmark), Diageo PLC (UK), Mike's Hard Lemonade Co. (US), Asahi Group Holdings, Ltd. (Japan), Bacardi Limited (Bermuda), Global Brands Ltd (UK), The Brown-Forman Corporation (US), Davide Campari Milano SpA (Italy), Halewood International Limited (UK), Heineken N.V. (Netherlands), and Shanghai Bacchus Limited (China).

Regional Analysis

The global RTD alcoholic beverages market has been segmented, on the basis of region, into North America, Europe, Asia-Pacific, and the rest of the world.

Europe is expected to be the largest RTD alcoholic beverages market in the coming years owing to the presence of major RTD alcoholic beverage manufacturers in the region. Additionally, the high consumption of alcoholic beverages in Europe is fueling the growth of the regional market. Germany, France, the UK, Italy, and Spain are the key markets contributing to the growth of the RTD alcoholic beverages market in Europe.

The market in Asia-Pacific is expected to register the highest CAGR during the forecast period due to the increasing presence of market players in the region. China, India, Japan, and Australia are the major markets driving the growth of the Asia-Pacific RTD alcoholic beverages market. Japan and Australia cumulatively accounted for a significant revenue share of the global ready to drink alcoholic beverages market in 2018. Moreover, the surging consumption of RTD cocktails and RTD spirits-based beverages is catalysing the regional market growth of RTD alcoholic drinks.

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Segment

The global RTD alcoholic beverages market has further been segmented by base type, packaging type, and distribution channel.

By base type, the global RTD alcoholic beverages market has been classified as whiskey, rum, vodka, gin, and others. The rum segment is expected to account for the largest revenue share in 2018. However, the vodka segment is expected to register the highest growth rate during the forecast period.