Direct mail marketing is a great way of reaching out to potential customers and building relationships with them. When paired with a fulfilment technique as efficient as a pick and pack service, it becomes even more effective in helping you create a more memorable campaign among your leads.

To help you implement more seamless and less stressful direct mail marketing campaigns, here are seven tips we’ve curated just for you.

Stick with your purpose. Every successful direct mail marketing campaign starts with having a well-defined goal. Are you introducing a new line of products? Do you want to encourage more website visits? Do you want more attendance at your upcoming business event? Your choice of materials, design, and messaging will depend on your purpose.

Identify your mailing list. Once you have your goal, you then have to identify who will receive your direct mail. Keep in mind that this marketing technique is highly targeted. You can make the most of it if you have a mailing list that really hits your customer profile. This list will also help you track responses and determine if the mailing was indeed successful.

Opt for a pick and pack fulfilment method. A pick and pack service is a more efficient way of delivering goods (in this case, your direct mail) to your customers. Under this method, your distribution partner is the one who will print, store, and handle the shipment of your mails exactly as how you’ve requested them. This shortens turnaround time and is more scalable (you can choose to send mails to a few or to a multitude of recipients).

Personalise your messaging. No matter how fast the delivery of mails will be, it won’t be as effective if you don’t personalise. Many marketers get stressed about getting few responses when, in the first place, they designed a rather generic mail. Your recipients will be more enticed to engage with your brand if they are personally addressed in the mail.

Make sure that your mail comes with a good CTA. A clear purpose is always paired with a clear call to action. Do you want your recipients to call you, visit your website, or buy from your e-commerce site? They won’t be able to know the action that you want them to take if your mail doesn’t have clearly written, strategically placed CTAs.

Complement your campaign with digital strategies. Direct mail campaigns are made more efficient when it’s bundled with a digital marketing counterpart. Use your mail to redirect recipients to online resources such as your website and social media accounts. Visiting these pages will help your leads learn more about your brand.

Mail yourself. To get a first-hand experience of how a mailing list receives your direct mail, include yourself in that list. This will allow you to assess if your campaign is indeed compelling, effective, and promptly delivered.

Get Help From A Leading Name in Direct Mail Marketing

For over two decades now, KPM Group has been helping businesses get noticed by their target audience by providing cost-effective printing and direct mail services. To help you pull off more seamless campaigns, they also offer various fulfilment and distribution services such as pick and pack service. To learn more, visit https://kpmgroup.co.uk/services/storage-distribution-pick-pack. For enquiries, get in touch with them at 01322 663328 or [email protected].