TV Analytics Market Projections with prominent key players like iSpot.tv, Inc., NicePeopleAtWork & others.


Posted February 2, 2023 by Urmila01

The Global TV Analytics Market size is estimated to reach $ 6.4 billion by 2026, growing at a CAGR of 22.3% over the forecast period of 2021-2026.

 
The Global TV Analytics Market size is estimated to reach $ 6.4 billion by 2026, growing at a CAGR of 22.3% over the forecast period of 2021-2026.
TV analytics solutions assist TV marketers in analyzing the effect of their campaigns in real-time. Following that, an analysis window appears, during which advertisers may often detect peak traffic periods on their website, as well as a spike in app downloads or calls to their contact center, all of which can be directly connected to their TV campaign. Advertisers may use TV analytics systems to track the effectiveness of their TV campaign, analyze their ROI using quantifiable KPIs, and adjust their media strategy to increase the digital impact of their TV advertising.
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Market Dynamics
Driver: Increase usage of Analytics in the TV industry is driving the TV Analytics Market.
In recent years, TV service providers have increased their usage of data analytics tools to streamline their content delivery chain. These techniques are mainly utilized to improve process efficiency in monetization efforts. These methodologies have been used to anticipate audience segment preferences for specific content, provide personalization services, and drive targeted marketing and service package upselling. The rising need among service providers to broaden the benefits of TV viewing data has encouraged the usage of analytic tools in the TV industry for programmatic and addressable TV chains with greater viewer segmentation.
Challenge: Lack of Digital infrastructure is restraining the market growth.
Factors such as a lack of coordination between governments, operators, and financiers to promote awareness and affordability of digital infrastructure and services (particularly in emerging nations), Higher risk owing to conventional operators' lack of project management methods, systems, and practices for the building and operation of new Digital Infrastructures. and a scarcity of qualified technical professionals to build and operate new digital technologies and infrastructures.
Key Market Players
Key Players in the Global TV Analytics Market consist of Amobee, Inc., Alphonso, Inc., Analytics, BrightLine Partners LLC, Blix, Conviva AB, Sorenson Media, Edgeware AB, Adobe Systems, Inc., iSpot.tv, Inc., NicePeopleAtWork (NPAW), and Viaccess and Viaccess-Orca among Others.
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Developments
In April 2020, Innovid, the only private television advertising and analytics platform announced its new Innovid iQ dashboard as a free, open service to the advertising industry. As COVID-19 alters how people engage with video, the dashboard delivers advertisers with the most detailed, weekly snapshot of the evolving video ad landscape.

Report Coverage and Scope
The report "Global TV Analytics Market" by Research Informatic covers an in-depth detailed analysis for the following segment covered under the scope.

By Deployment Type
• Cloud
• On-Premises
By Applications
• Competitive Intelligence
• Churn Prevention and Behavior Analysis
• Customer Lifetime Management
• Campaign Management
• Content Development
• Audience Forecasting
• Others
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By Geography
• North America
• Europe
• APAC
• RoW
TOC:
Chapter 1 TV Analytics Market Overview
1.1 Product Overview and Scope of TV Analytics
1.2 TV Analytics Market Segmentation by Type
1.2.1 Global Production Market Share of TV Analytics by Type in 2019
1.2.1 Type 1
1.2.2 Type 2
1.2.3 Type 3
TOC Continued…
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Tags tv analytics market
Last Updated February 2, 2023