What is PPC?
For businesses that aren’t convinced about the success of PPC, you first have to know what PPC is before you can understand why to use PPC advertising as part of your marketing efforts. PPC (or “pay-per-click”) is a model of digital advertising that’s actually used across a wide range of internet platforms. Simply put it means ads where business pay for each click that their ads receive – any where from a few cents to a few dollars.

The most common types include search ads (PPC ads that look like regular search results on platforms like Google, Bing, Yahoo, etc.) as well as display ads (graphic/banner ads that display on 3rd party partner websites) and social-media paid ads (which operate much like display ads, within specific social media platforms). The way that “PPC” functions in all of these styles is going to vary from platform to platform, but the core similarity is that in all of these types of internet advertising, there is the root function of paying for each ad click.

Often marketers bid for key search terms, where their ads will be displayed in search results, or they pay for ads to appear in user feeds, videos, web-pages, and more.

Here’s why using PPC advertising is important for keeping up against competitors