Digital marketing
Seven mentor is best institute in Pune. We are providing Digital marketing course. Our institute is one of the best institutes where we giving practical knowledge and after classes, we giving placement to our students. We covering all digital marketing topics. Like what is Seo, difference between off page- on page Seo, technical Seo, Pay -Per-Click means what? these all topics we are teach and giving practical.
What is digital marketing?
Digital marketing is that of marketing which is promoting and selling products or services on the Internet. Through this type of marketing, you can find audience who is interested in your products or services. online marketing channels like search engines, social media networks and email help to reach your target audience.
Digital marketing types
Digital marketing has a number of types, in these most important types are website marketing, search engine optimization (SEO), content marketing, social media marketing, email marketing, video marketing and affiliate marketing, PPC advertising
1) Website marketing
A website marketing is the focal point of all digital marketing campaigns. By itself is a very powerful channel but it is also the medium to execute most of the other online marketing campaigns.Your website should represent your product and services in the best possible way.
Once you have a website your next step is to come up with a digital marketing strategy. You need a website marketing strategy because as a digital marketing manager, one of my tasks is to explain to my clients why they need a complete website marketing strategy and how to make it work for the benefit of their business.
2) Search Engine optimization (SEO)
Search engine optimization is the process of optimizing your website for search engines. The main goal of Search engine optimization is to help a website rank higher in search results and get organic traffic from search engines. SEO has number of sub – processes. The main ones are –
1. Technical SEO
2.On -Page SEO 3. Off- Page SEO
Content marketing
This is all about the content. The digital world is a huge collection of content in different forms like text, audio, images and video. The goal of a content marketing campaign is to reach potential customers through the use of content.
The difference between having a blog versus running a content marketing campaign is that the latter has specific goals as to what content to publish and when to publish it, who to target, and how to monitor the effectiveness of your content campaigns.
Content marketing is important because
• It can tremendously help your SEO efforts
• It has greater ROI compared to other marketing methods
• This is a great way to increase your site visibility and also brand awareness
• This is good for customer care and support
• It is best way to establish an online business
Email Marketing
Despite the increased use of social media networks still email marketing is one of the important effective digital marketing channels. Email marketing is the medium to get in touch with your potential customers interested in your brand and this entails that these people want to hear from you and you are not hijacking their inbox.
In fact you know many successful online businesses use all other digital marketing channels to add leads to their email lists, and then through email marketing, they create a number of funnels to turn those leads into customers. If you are using email marketing, here few tips to help you craft great email marketing campaigns.

Tips to make great email marketing campaigns-
1) Ensure that your emails look good on mobile devices 2) Segment audience to sent relevant campaigns to the right customer 3) create campaign schedule

About Pay- Per-Click (PPC) Advertising
Pay -Per-Click is the model of Digital Advertising, where the advertiser pays a fee each time one of their ads is clicked. So,essentially you are paying for targeted visits to your website. The thing is when PPC is working correctly, the fee is trivial because of click is worth more than what you pay for it.

Social Media Marketing
Goal of a social media marketing campaign is a brand awareness and also the establishing social trust. But if you go deeper into social media marketing you can use it to get leads or direct sales channel.
Affiliate Marketing
This is one of the oldest forms of marketing. using affiliating marketing you can promote other people’s products and you get a commission every time you make a sale.