Introduction

Even if you’re not an SEO expert, you probably know that search engine optimization can be the difference between a normal informative website
And an e-commerce website.SEO is a major backbone of the internet - an incredible information highway that we use every day, often dozens of times per day. And, for some businesses, e-commerce SEO is a major determinant of their success.
Ecommerce SEO, also known as search engine optimization, is the art, and getting various pages of your website to rank high in search engines such as Google, Amazon and Myntra
The key point here is that SEO rankings are organic, which means they are not purchased through Google Ads or any other advertising platform. Good SEO means having an awesome website that provides all of your visitors with a smooth, simple, and engaging experience. It's no coincidence that improving this experience will improve your SEO rankings.

Let's cover the core importance tips or points that will boost your e-commerce website:

1. Shorten the Website Load Time-
Fast load times are not only necessary for a positive user experience; they also have a significant impact on search rankings. According to my research, a load time of 100-200 milliseconds is a good starting point.
The quickly your website will load and saves the time of visitor the fast you will convertor the visitor into your potential customer. Although there are numerous ways to improve site speed, image compression has the most immediate impact. I will also recommend using Google Tag Manager or other eCommerce SEO tools to keep track of the active scripts on your site.
If there is a lot of information which aren't necessary and consumes space
you might want to remove excess information that may be slowing down your site.

2. Design a website mobile friendly-
If your website is not mobile-friendly and not compatible with android or apple friendly you will lose a large number of customers. The reason is simple today as you see 99 per cent of people carry a mobile and spent their time on a smartphone and most e-commerce websites are nowadays mobile friendly. Because of changing user habits, responsive design is essential for both SEO and user experience. Making your e-commerce application that takes less load time and improving mobile search rank.

3. Fix Site Errors-
Maintain the cleanliness of your website by regularly monitoring Google Search Console (formally known as Google Webmaster tools). Broken links indexed 404 pages, and errors in sitemap files are just a few examples of site errors. Although not all errors are the same, fixing them improves Google's ability to index your site and can improve search rankings.

4. Enable Canonical Tags-
Canonicalization, also known as canonical tagging, helps to avoid penalties due to identical or duplicate content appearing on multiple URLs by redirecting all the URL variations to the default or single URL page. In simple words, it informs search engines that a page URL represents a default master page This is especially useful if you have pages with multiple URLs Canonical tags, in this case, transfer SEO credit from duplicate URLs to the default page that you want to rank. It's a simple but important fix that can have a significant impact on search rankings.

5. Begin a link-building campaign-
Backlinks are a powerful tool for stores looking to improve their search engine rank when it comes to off-page SEO for eCommerce websites.
When one website includes a link to another site on one of its pages, this is referred to as a backlink.
Here are a few suggestions for your new link-building strategy:
Write guest blogs for other websites in related niches so that your audiences can interact.
You can do blog commenting, which means giving your opinion or comments on other’s blog
Start video sharing to different video-sharing websites and provide your website link in the description so that you can drive traffic from there
Register your website with various directories and listing sites.


6. Use On-page optimization-
On-page optimization means a technique used for optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. When it comes to product pages, use keywords with a high internal search volume in the H1 and H2 tags, as well as the body copy and meta descriptions. This will aid in keyword focus and product placement on search engine results pages.

Conclusion
It's a harsh reality, but SEO for eCommerce sites isn't something you can learn in a single day. If you truly want to be a ranked rockstar, you must set aside time regularly to continue expanding your knowledge base.
And, because there are so many different points of view, you should diversify your information sources to ensure you're seeing a variety of perspectives and research.

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