"Amidst heightened competition driving up ad costs and the decline of certain channels like Bing, marketers are finding it harder to effectively engage target audiences," explains Anshuman Sethi, Digital Lead at Zuddl.

However, despite these challenges, 74% of marketers recognize events as their paramount demand generation strategy. This preference arises from events' unique ability to foster direct engagement and forge deeper connections compared to social media posts or ads.

In essence, the answer is clear: prioritizing demand generation events—whether roadshows, educational lunch sessions, or webinars—yields valuable outcomes. Yet, optimizing your approach is equally essential.

With Zuddl, streamlining and managing demand generation events is seamless through a consolidated dashboard. This empowers you to efficiently execute events, extract data insights, and enhance crucial processes that influence better results. It's a win-win-win scenario.

Here's how Zuddl simplifies your journey to maximize demand gen events—prior to, during, and after each event, as well as between them.

(1) Before: Boost Attendee Turnout

Ensuring attendees show up for events is half the battle. To cut through digital noise, Zuddl offers tools to:

Craft captivating landing pages: Engage prospects with landing pages that compel attendance.
Automate calendar blocks: Schedule automated calendar blocks upon registration, ensuring better attendance.
Automate email reminders: Keep events top-of-mind by sending friendly email nudges.
These tools elevate attendee participation.

(2) During: Elevate Pipeline Acceleration

Managing prospect event data across various platforms impedes a holistic understanding of their needs. Zuddl aggregates real-time data, providing insights into individual behavior during single or multiple events. This empowers your teams to:

Identify high-intent leads: Customizable forms help pinpoint promising leads.
Enhance follow-up with event context: Combine registration data with engagement insights to personalize outreach.
Facilitate timely follow-up: Slack integration enables instant alerts for proactive engagement.
Gain multi-event prospect visibility: Understand user journeys across various events, nurturing leads effectively.
Better insights lead to more conversions.

(3) After: Optimize Event Performance

Continual improvement is vital. Zuddl's analytics dashboard analyzes every aspect, enabling adjustments to enhance results. For instance, you can:

Optimize event timing: Identify peak turnout times for events.
Enhance event duration: Use analytics to fine-tune event length for improved engagement.
Track registration trends: Tailor marketing based on specific interests and engagement.
With Zuddl, every stage of your demand generation events becomes more effective, ultimately driving enhanced outcomes.