Through its participation in the IDE, Capgemini Invent, the Capgemini Group's brand for digital innovation, design, and transformation, has conducted extensive research to examine the major distinctions between the B2C and B2B sectors. It has highlighted functionality selection and applicability as the two key barriers keeping B2B platforms from replicating the success of their B2C equivalents. Following this, the team created a framework that can be used to create successful B2B platforms.
B2B platform success is being hindered by two main issues.
Platforms are fundamentally created to reduce friction or simplify user experience in some way, but many B2B organisations are unsure of what primary functionality their platform should provide and what particular considerations must be made for this kind of platform.
According to this study's findings on applicability, the majority of the success stories and lessons learned from popular B2C platforms do not directly translate to the B2B market. For example, there are significantly more difficult integration requirements to the current customer systems for B2B platforms than there are for B2C platforms. Its requirements are distinct and do not adhere to the same economic features.