Simply submitting to a free press release site is not enough to generate publicity for your website or company. The form and content of what you submit is also important. Here are 5 tips to help you out:

[b]1. Know your audience.[/b] This is the first and more important step in writing anything, whether it’s marketing collateral or a short story. If you don’t know what your audience wants, you may end up creating something that they will find boring or insignificant. And if they already think that what you wrote is uninteresting, that will reflect on what they think of your company.

[b]2. Be informative.[/b] Whether it’s about a new promotion or deal, or about a new service that your company offers, your readers must know something new after reading your piece. After all, most people go online to seek information, and if they don’t get that from your press release, they’ll move on and look for it in another place--or your competitors.

[b]3. Forget fluff and write clearly.[/b] Creating copy for a specific audience is not an excuse to use confusing jargon, complicated terms, and convoluted sentences in your free press release. As most journalists would say about news articles, your copy must be easily understood by a 5-year-old.

This is especially necessary since people on the Internet have different levels of reading, especially when it comes to reading English, which is just a second language for many people all over the world. So to make sure that your copy will be understood by more readers, always write clearly and simply.

[b]4. Target the right length.[/b] Remember that in this age of 140-status updates on Twitter, people don’t have a lot of time nor patience to read a very long article or press release. So don’t write anything that goes beyond 500 words. Just keep it in the 350-400 word range, and you’d be fine. Reserve the thousand-word pieces for thesis dissertations, academic papers, and novels.

[b]5. Proofread and spell check.[/b] Before submitting anything, make sure that your copy doesn’t have any spelling or grammatical errors. After all, whatever article or press release that you come up with will represent your company. If it’s full of errors, then people may think that the products your company offers will be full of defects, too.

With these tips, you are guaranteed more readers after submitting your copy to a [url=http://www.freepressreleaseasia.com]free press release site[/url].