New York, NY., November 22, 2024 -- ALX Creatives, Inc., a full-service agency that transforms big ideas into powerful stories, is proud to announce the successful launch of The Propellers—a unique retro-comic series designed to empower and elevate Propel HR’s brand identity.
Conceived by Propel HR Chief Marketing Officer, Robert “Brax” Cutchin, the visionary creator behind The Propellers, this vibrant team of superhero characters captures the spirit of Propel HR’s mission to bring exceptional HR practices, and payroll, benefits and compliance solutions to small businesses. From Wonder Human, the compliance and HR expert, to Big Benny, the employee benefits hero, The Propellers tackle villainous forces that threaten to derail businesses. At the helm is Captain Propeller, a fearless leader who embodies forward-thinking leadership and reflects the innovative PEO solutions Propel HR offers.
"Propel HR excels at making complex HR and compliance issues simple, approachable, and effective. The Propellers are the embodiment of their mission to cut through the noise and showcase the brand, solving the toughest challenges facing small businesses today,” said Alexandra Frumberg, Founder of ALX Creatives. "Our collaboration with Propel HR has been a great opportunity to develop a playful yet impactful campaign that sets Propel HR apart from the rest."
The Propellers’ universe includes a cast of compelling villains, including The Interceptor, who steals top talent, and The Compliance Crusher, an adversary who creates compliance conundrums that can halt a business in its tracks. By leveraging the power of storytelling and dynamic character art, ALX Creatives brought Cutchin’s imaginative vision to life, delivering character design, an engaging website, outdoor, promotional materials, a collection of trading cards, and a comprehensive digital footprint that aligns with Propel HR’s mission to bring HR solutions to small businesses nationwide.
“Our business is much more than administering payroll and employee benefits,” said Lee Yarborough, President and Co-founder of Propel HR. “It’s about a personal relationship and helping businesses thrive. ALX Creatives successfully transformed what we do best into superheroes.Their creativity and expertise helped us create a visual identity that’s both professional and fun."
The Propellers will continue to drive Propel HR’s go-to-market strategy, with a focus on building brand awareness and educating businesses on how to effectively manage payroll, employee benefits, compliance, and other HR-related tasks, saving money and time.

Media Kit: High-resolution images, character illustrations, and additional materials are available for download at https://shorturl.at/Kj2Ap
Website: www.ThePropellers.com
Contact:
Alexandra Frumberg
Founder & Creative Director, ALX Creatives
[email protected]
About ALX Creatives:
ALX Creatives is a full-service, creative agency dedicated to helping businesses tell their brand story through innovative design, strategic marketing, and compelling digital experiences. Specializing in web design, social media strategy, branding, and digital content, ALX Creatives empowers businesses to grow and thrive in the ever-evolving digital landscape.
For more information on ALX Creatives: www.alxcreatives.com
About Propel HR:
Propel HR is an IRS-certified PEO that has been a leading provider of human resources and payroll solutions for more than 25 years. Propel partners with small to midsize businesses to manage payroll, employee benefits, compliance and risks, and other HR functions in a way that maximizes efficiency and reduces costs.
For more information on Propel HR: www.propelhr.com