Link building campaigns are an integral part of search engine optimisation. Generating links for websites has been a technique used since the 1990s to establish a particular website as an authority in that domain. Over the years, the norms governing this concept have undergone a sea change due to exploitation of certain loopholes by some SEO providers. However, it has withstood the test of time and has been consistently delivering results right from the beginning. There are many ways to get links to the website, but very few ways to create links that can truly make an impact to the rank of the site.

Valuable content is the cornerstone of link building campaigns. Poor quality content is a turn off and can cause more harm to your business than good. When you are trying to sell a particular product or service to your customers through your ecommerce store, you should make sure that they are well informed about the product or service, it benefits, usage and other aspect. Each of these aspects can be addressed in various snippets of text to enable customers to make a well informed choice. These articles or chunks of gripping and meaningful content can be submitted to high ranking websites or blogs to establish links to the parent website.

Guest posts have become an integral part of link building campaigns today. A couple of years ago, SEO experts would recommend the creation of a new blog or an integration of a blog section into the website. However, getting a good rank for these blog sites was by itself a challenge. Currently, the search engine optimisation experts rely on the high ranking authority blogs that are visited by hundreds or thousands of readers each day. These experts create high quality meaningful content for these blogs and submit them as guest posts to attract the interest of their potential audience. Since these blog posts are submitted to niche blogs, you can be assured of highly targeted audience who can contribute to conversion and sales.

Blog and forum commenting has also become an important aspect of link building campaigns. Instead of submitting new blog posts, some search engine optimisation experts find blog commenting more rewarding and effective. Commenting on posts written by very well known and sought after authors online can have a huge impact. Online forums have also transformed into rich sources for high quality links that can contribute to the ranks, albeit indirectly. Most of the forums provide ‘no follow’ links, which means they cannot have a direct bearing on the rank. However, as the number of visitors to your website from the forum comments increase, the rank of the website also witnesses an increase.

Social media marketing is also an integral aspect of link building campaigns today. The potential of social networking sites to bring in audience is practically indisputable. Hundreds of start-ups have witnessed a surge in their profits in a short span of time by heralding their presence on social networking sites and directing audience to their ecommerce store from these sites. Harness the potential of these websites to get higher visibility and thwart competition.
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