Rosh, a leading force in campaign strategy, social media content, and digital intelligence, will unveil its groundbreaking platform, Rosh Insights, at Web Summit Rio 2025. Designed to revolutionize the way brands and agencies leverage data and artificial intelligence, the tool aims to deliver smarter, more strategic, and high-performing marketing campaigns.

Set to take place from April 27 to 30, Web Summit Rio is one of the world’s largest technology and innovation events—and the perfect stage for Rosh’s latest innovation. Rosh Insights combines state-of-the-art technology with human intelligence, enabling dynamic interactions and deep analytics to maximize advertising results.

Unlike many conventional tools that generate static reports, Rosh Insights is powered by Large Language Models (LLMs), offering a highly intuitive and customizable experience. “We’re giving our clients a way to explore their data in real time, with flexibility and depth,” explains David Bydlowski, CEO of Rosh Agency. “Data has always been part of our DNA. That’s evident in our work with Carrefour, where our strategies drove a 458% increase in positive sentiment, 321% more profile visits, and a 52% boost in engagement. These numbers are proof of what intelligent, data-driven creativity can achieve.”

A key differentiator of the platform is its ability to automatically categorize over 80 visual and textual elements, while also offering tailored taxonomy creation to meet each brand’s unique needs. The system is built to handle unlimited input at once—balancing automation with human review to ensure cultural and contextual accuracy, especially around sensitive elements such as gender identity and inclusive language.

Built for Performance
Rosh Insights was developed to deliver concrete business impact. For awareness campaigns, it helps optimize reach, watch time, shareability, and sentiment. For performance marketing, the tool sharpens focus on CPA reduction and conversion rate optimization. “We can fine-tune the platform to align with virtually any business KPI,” Bydlowski adds.

In a year-long pilot with Accor Hotels, the MVP version of the platform supported a Black Friday campaign that exceeded its sales target by over 50%—a powerful testament to its potential.

Speed, Scale, and Strategic Insights
One of the platform’s standout features is its ability to classify over 150 creatives in just 30 minutes using AI. These initial classifications are then fine-tuned through a human-led review process, ensuring depth and precision.

Over the next six months, Rosh expects to implement the platform across 10 key accounts, focusing on brands with complex advertising operations and high expectations for performance.

The agency sets itself apart by managing every aspect of campaign execution—from creative production to media operations and insights analysis—in-house. This vertical integration allows for greater speed, alignment, and collaboration between teams, ultimately driving better outcomes for clients.

More Than a Tool—A Strategic Evolution
Rosh Insights is more than just a new platform; it’s a reflection of the agency’s core mission: blending technology, strategy, and creativity to deliver measurable business value. “Our goal has always been to turn creative potential into business results,” says Bydlowski. “With Rosh Insights, we’re going even further—bringing personalization, scalability, and optimization to every phase of the campaign lifecycle.”

Rosh’s presence at Web Summit Rio underscores its commitment to staying ahead of the curve. “It’s an incredible opportunity to show how we’re connecting data, creativity, and innovation to deliver campaigns that truly make an impact,” he concludes.

Web Summit Rio 2025 will take place from April 27 to 30. The last edition welcomed over 34,000 participants, including 500 speakers and 1,000 startups, confirming its position as the world’s leading tech event.