In 2022, the university was unable to measure the actual outcomes of its efforts in campus marketing.
They hire students to distribute flyers, but no one reads them. Gen Z students use AirPods to pass through campus. Buy Software advertising plans for video game obstacles and other issues. This separates money and opportunity.

But here's the truth - if it's done right, the ad staff will work surprisingly well.

At Atlas College Marketing, we know the difference between random students at Brandedhodnies and the advertising teams driving real-life outcomes.

The Harsh Reality of Campus Promo Fails

The majority of college promotions fall through for straightforward reasons:

Unimpressed Students = Unmotivated Brand Ambassadors

On paper, the standard promotional setup appears appealing:

• 500 branded tote bags were distributed.
• 15 student ambassadors were stationed throughout campus; and
• 3 Instagram posts included the campaign hashtag.

However, the truth is different. Behind your display table, those ambassadors browse TikTok. Despite promising engagement, the college marketing company you hired provided you with no helpful information.
The Data Is Truthful

Bad promotional staffing costs schools 40% of their college marketing budget.

• According to our research, 73% of promotional employees are unable to respond to simple inquiries about their campaigns.

• The majority of students take advantage of freebies and depart in less than 30 seconds;
• Only 22% of promotional materials reach the intended audience.

How Atlas Turns Promotional Employees into Conversion Agents
Being a leading college marketing agency, we don't only employ attractive people. We create successful promotional teams.

Strategic Hiring and Training of Employees

In contrast to other promotional staffing companies, we:

• Seek out student leaders who are already well-known on campus.
• Teach them how to engage and have genuine conversations.
• Provide tablets to employees so that data can be collected instantly.
• Train teams on how to respond to inquiries and establish genuine connections.
The Engagement Formula for Atlas
Our college marketing company follows a straightforward three-step process:
• Connect: Teachers initiate sincere discussions regarding students' issues.
• Persuade: They demonstrate how your school handles these issues.
• Convert: They immediately obtain the following actions (app downloads, campus visits).

Actual Outcomes from Actual Campaigns

Despite increasing its marketing budget, Northeast University saw a decline in enrollment. The results of their prior promotional staffing were not very good. Following collaboration with Atlas:

• In just one month, the number of people signing up for campus tours increased by 47%.
• A 35% increase in application completion
• The amount of social media activity surrounding events tripled.

What's the difference? Our employees did more than just distribute water bottles; they made genuine connections that resulted in actions.

The Atlas' Uniqueness: Campus Marketing Based on Statistics
We concentrate on real-world results. Each staff member keeps track of the following:
• The number of conversations that result in actions
• The duration of each student's interaction
• The follow-up completion rates
• The kinds of students they reach

Are you ready to Quit Investing in T-shirt collectors?

You deserve better for your college marketing than to have bored students pointing at your brochures on Instagram. Your best enrollment tool is promotional staff, because of Atlas College Marketing.

Let's create an effective campus marketing plan. For a free staffing assessment, get in touch with us right now. We'll show you how much money you're wasting right now and how to stop it.