The Artificial Intelligence in Marketing Market is anticipated to be worth USD 6.46 billion in 2018 and to grow at a CAGR of 29.79% to reach USD 40.09 billion by 2025. The need for AI-based marketing and sales solutions is primarily being driven by the growth in the adoption of customer-centric marketing tactics, an increase in the demand for virtual assistants, and an increase in the usage of social media for advertising.

By 2025, software will account for the majority of AI in the marketing sector.

Due to advancements in AI software and associated software development kits, software accounts for a sizable portion of the entire AI in Marketing market. To implement numerous applications for sales and marketing, AI systems need many kinds of software, including application programme interfaces, such as language, speech, vision, and sensor data. They also need machine learning algorithms. The cost of software platforms and solutions is high since there are few people that can create machine learning algorithms.

Cloud deployment will experience faster growth between 2018 and 2025.

The fact that many companies have already shifted a portion of their operations to the cloud has prompted vendors to create cloud-based products. Among the advantages of moving to the cloud are improved flexibility, control, and scalability. One of the main factors driving the rising demand for cloud-based solutions from most organisations is that cloud deployment greatly lowers the capital investment needed to employ AI-based solutions for marketing and sales.

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In terms of AI in marketing, North America will dominate in 2018

In 2018, North America is anticipated to hold the greatest market share for AI in marketing. The adoption and application of AI in marketing is mostly driven by North America. The region, comprising the US and Canada, has boosted market investments, and a number of suppliers have developed to meet the needs of the quickly expanding industry. The region is predicted to have significant development over the course of the projection period as a result of North American enterprises' continued research and pilot initiatives, as well as the increased use of AI among physically located retail outlets.

Key Players

NVIDIA (US), Intel (US), IBM (US), Micron (US), Samsung Electronics (Korea), Xilinx (US), Amazon (US), Alphabet (US), Facebook (US), Microsoft (US), Salesforce(US), Baidu (China), Sentient Technologies (US), Albert Technologies (Israel), and Oculus360 are the companies covered in the AI in Marketing Market Report (US). Twitter (US), Oracle (US), InsideSales (US), Persado (US), Mariana (US), Drawbridge (US), Narrative Science (US), Appier (US), GumGum (US), and Zensed (Sweden) are a few of the other significant businesses included in the research.

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