In fact, there is an app for everything! From Goat Simulator, which does, well, what it says, to The Most Useless App Ever, which has a single button that accomplishes nothing at all. Naturally, individuals are using their cell phones more frequently than ever before. So, if you think about it, your phone is more aware of your strangest searches and your deepest, darkest secrets than your spouse (yeah, your Internet Service Provider can still track your activity and collect data in incognito mode).
Here's a trick for you – imagine there's a website that you visit often (we're not taking names!) but you don't want them to find out that you're a frequent visitor. You could simply clean all your browser cookies every time before launching the site on your desktop!
Features Of Mobile Analytics Tools
Some of the major metrics that every Mobile Analytics Tool will track for you include:
1] Average Revenue Per User (ARPU): The average revenue each active customer contributes to your business
2] Cost Per Install (CPI) and Cost Per Loyal User (CPLU): The app tracks your new customer acquisition costs and
the cost of acquiring an active user (anyone who launches your app at least three times).
3] Engagement: Movement within the app and behavior of active users such as session length, App screens per
the session, Opt-ins/ Opt-outs, etc.
4] Retention: The number of customers that continue to use your app, after one week or more actively.
5] Performance: Crash reports, loading time, network issues reports