The internet is full of articles and reviews about practically each type of product under the sun. While the reward of researching through heaps of articles might seem worthwhile, sometimes the chore of spending a long time comparing and contrasting the latest models of and brands and trying to weigh all the pros and cons as you work through the process is not. People spend hours researching products they know they need to buy, but with plenty of detailed reviews out there, why must it take that long to produce a choice among all the options? The answer is du to the characteristics of the common everyday review, or what might better be referred to as the "passive" review.

In most cases, once someone has written a product review, it remains static : that is, updates are don't often made in order to be aware of any factors that may have changed over time, such as a firmware update for an electronic device or a design flaw that had not been resolved until after the original review was published. And unless the reader can contact the reviewer directly, there may be specific key questions the reader might have that were left unanswered. Restrictive reader inevitably moves on to the next review. Other research process is more or less the same with the reader going back to skim over certain articles again as needed. Aside from reading the data about the performance of the product, its features, and its weak spot, the reader is reading between the lines to evaluate the stability, any agenda that might seem biased, and the expertise level of the author's capacity piece together a well coherent review. Then there's the business of conflicting opinions between reviewers? What causes one reviewer to rate a product very high while another finds merely faults and oversights with that same item? These concerns belie the errors of the "passive" product review.

Most people knows a person who is brilliant at jumping online, sifting the useful info from the useless vocabulary, quickly gauging the expertise of the reviewer, and instinctively knowing which questions to ask next and where we can get the answers. You could are this person and really enjoy the constant uncomfortable desires for help by friends and friends of friends or you might fancy your skill compatible a bane of sorts. It's undeniably true that the manner of efficiently scanning and skimming through review articles to find that perfect product that fits like a handwear cover is a real art. And this art is in high demand within a successful marketplace of everyday consumers. To put it simply: there needs to be an easier method of locating the products that will consistently meet the expectations of the buyer. An effective approach to fixing this problem is the "active" product review.

The "active" product review differs from the "passive" approach by engaging the reader so that he or she becomes a participant during the review process. Instead of going in shades on a brand spanking new Red Ryder carbine-action, two hundred dollars shot Range model air rifle with a compass in the stock and a thing which tells time because of a hypothetically paltry 3. 5 star review, why couldn't one simply state his or her questions and concerns up front, much like walking into a true store and having a one-on-one discussion with a proctor. Although in the end, the Red Ryder BB handgun might turn out to suit its owner just fine, it would have been more helpful to be able to discuss any pertinent questions and concerns about that type of product with an unofficial prior to pulling the trigger on the purchase.

An online service that gives free customized product reviews for many who have a couple of questions about a certain product, but require a little more depth than your average question-and-answer site would be an immense help for those who don't want to spend an afternoon preparing over product reviews. A service that accumulates existing reviews and condenses this relevant information on to a snapshot of the product would be useful to many. Its main purpose: to save people time while helping them to feel more confident and more in control about the purchases they make online and less like they are taking a shot in the dark. After all, installed can tell when some nasty ricochet action is likely to take your eye out. Wow and to all those expert researchers out there who would rather outsource the duty of being coerced into helping their dads brother's nephew's cousin's former room mate select that perfect new shiny gadget, or even a non-gadget for example, referring them to an "active" product review service may just get you that peace of mind you've been woolgathering about.