Maidstone, Kent - An official business website is now considered a basic requirement for any small business looking to make a good impression on potential customers. Without a website, it’s like your business is invisible, or worse untrustworthy. Of course, it is worth it to invest in a well-designed and managed website, but the trouble is there are so many websites online that it can be hard to rank high on search engines.

This is where a Kent SEO agency comes in handy. Here are a few go-to tips that web designers use to build websites that rank:

Tip 1: Content is STILL King

Everyone has heard it before, but it is still relevant today. Content is still king and producing excellent content is a great way for a website to rank. Why would a potential customer visit your website if there’s no content?

Tip 2: Use High-Quality Images

Nothing gives a website a bad reputation more than using bad and pixilated images. This is why the web designers Maidstone based creators only use high-quality, legally-obtained, and attractive images on the websites they build to ensure visitors and search engines do not flag it.

Tip 3: Improve Website Loading Speed

Not only do customers click away when a website doesn’t load right away, but the Google algorithm also takes loading speed into account when ranking websites. Thankfully with the help of a Kent SEO agency, your website will be optimised to load fast and instantly.

Tip 4: Know How To Utilise Keywords

Yes, everyone knows that keywords are important in SEO and website ranking. However, not everyone knows that there is a balance required in order for keywords to help websites and not hurt them. Spamming a website with too many keywords will result in search engines flagging it and bringing down its ranking. Web designers Maidstone based professionals know this balancing act very well and will share their expertise with you.

Tip 5: Prioritise Readability

Website visitors will immediately click away if the content on a website is not formatted correctly. It should be easy to read and follow with very little struggle on their part. If the content is hard to read, why bother publishing at all?

Tip 6: Be Mobile-Friendly

Mobile-friendly websites will always rank higher. This is because everyone uses their phone to search for everything. If businesses don’t invest in a mobile-friendly version of their website, they will lose a lot of clients along the way and never rank high on search engine results.

Tip 7: Use Social Media

The best way to drive traffic to your website and increase engagement is to use different social medial platforms. By sharing the links across different platforms, interested people will click on the link and drive up traffic which will benefit your ranking score. Organic website visitors are a sure way to climb up the search engine ranking ladder.

Ready To Take On The World Wide Web?

Our web design team at SiteWizard is ready to launch your small business to the top of the search engine ranking. Visit our website https://www.sitewizard.co.uk/ and reach out to us and we’ll take care of the rest.