The device-as-a-service market is expected to grow from USD 50.3 billion in 2021 to USD 303.6 billion by 2026; it is expected to grow at a CAGR of 43.2% during the forecast period. The device-as-a-service market has been witnessing significant growth over the past years, mainly owing to the rising demand for subscription-based model and the increase in a number of channel partners offering in device-as-a-service. Increasing adoption of cloud computing services in developing countries is also expected to considerably boost the device-as-a-service market in the coming years.

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Services segment for device-as-a-service market to grow at highest CAGR during the forecast period

Device-as-a-service model includes a variety of support and maintenance services. It consists of a collection of device lifecycle services, which include installation, deployment and integration, asset recovery services, and repair and maintenance services as per the end user’s requirements. These services offered are flexible since they can be tailored and optimized. Many OEMs offer direct services as per the contract. In addition, there are managed service providers and value added resellers (VARs) who have been partnering with different hardware manufacturers and software vendors and provide complete device-as-a-service solutions under their own brand names. Continuous support and service ensure the smooth functioning of organizations. Device-as-a-service also encompasses financial services, which provide flexibility for end users in terms of payment. These factors thereby driving the growth of the device-as-a-service market for services.

Smartphone & Peripherals devices type to growth at highest CAGR during the forecast period

Device-as-a-service solutions for smartphones offer organizations the benefits of lower costs, access to recent technologies, more predictable prices, and strong enterprise security. The demand for smartphones has been flattening out over the past few years. New paradigms like device-as-a-service, where users pay subscription fees to always have the latest devices are changing things. Samsung and Apple are among the largest smartphone manufacturers and providers. Apple is one of the leading players in the market in providing device-as-a-service solutions, whereby users pay for subscriptions known as equipment installation plans (EIPs) to have the latest device. Peripherals that are provided in device-as-a-service models include expansion cards, graphics cards, image scanners, tape drives, microphones, loudspeakers, webcams, and digital cameras. Microsoft is one of the largest providers of peripherals in device-as-a-service solutions.

Small and medium-size enterprise to dominate device-as-a-service market, in terms of size during the forecast period

Small and medium-sized enterprises have been adopting the operating expenses (OpEx) business model over capital expenditure (CapEx), which is one of the key factors leading to high adoption of device-as-a-service in small and medium-sized enterprises. Device-as-a-service enables enterprises to prioritize their investments by leasing hardware and associated services instead of purchasing high-cost hardware devices. The device-as-a-service model minimizes costs and increases profits by tracking expenses daily. Small and medium-sized enterprises have low capital; thus, device-as-a-service is the most preferred solution for such organizations with a low IT budget. It also allows users to refresh their hardware at a faster rate, which ultimately helps organizations to enhance productivity, thus leading to an increase in demand.

IT and Telecommunication end user industry to have the largest market, in terms of size and is also expected to grow at highest CAGR during the forecast period

Access to secure, reliable, and high-performance IT devices are fundamental to operations of the IT and telecommunication industries; thus, the segment generates the most significant demand for IT devices such as desktops, laptops, tablets, notebooks, and smartphones. Moreover, the demand for constant updates of software and related services is more in this industry, thus contributing towards increased demand for device-as-a-service. Device-as-a-service enables timely upgrade and maintenance of hardware and software, allowing companies to reduce IT burdens; moreover, it helps to avoid technological obsolescence, which ultimately enhances productivity. Implementing device-as-a-service in the IT and telecommunication industries helps companies reduce IT budgets by providing reasonable rates for renting of hardware, decrease downtime, and manage devices properly by providing security and software services. Companies like Accenture and Sprint Connect use device-as-a-service offered by HP; use of device-as-a-service solutions has helped these companies to improve their efficiency and productivity and save time and costs. Moreover, with increasing awareness regarding the benefits offered by device-as-a-service and shifting preference from the CapEx model to the OpEx business model in a bid to reduce additional investments in IT infrastructure, the market for device-as-a-service is set to exhibit an upbeat growth outlook.

North America to account for largest market share during the forecast period

In 2020, North America accounted for the largest share of the device-as-a-service market. High demand for device-as-a-service from the IT and telecommunications end users is one of the major factors leading to the growth of the market in North America. Various IT and telecommunication companies such as AT&T, Microsoft, and Apple, are based in this region. Besides, several companies offering device-as-a-service, including Dell Technologies (US), HP (US), and Microsoft (US), also have a presence in this region, which further adds to the growth of the device-as-a-service market in North America.

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Key Market Players

Dell Technologies (US), Lenovo (China), Hewlett Packard (US), Microsoft (US), Cisco (US), CompuCom(US), 3stepIT (Finland), Telia Company (Sweden), Atea Global Services (Latvia), CHG MERIDIAN (Germany), CSi leasing (US), Computacenter (UK), Econocom (France), GreenFlex (France), GRENKE (Germany), Excellence IT (UK), Foxway (Sweden), and Apple (US) are among the key players operating in the device-as-a-service market.