Dan Huish, formerly the CEO of the highly successful Huish Detergents, Inc., is pleased to announce that another of his companies, Huish Outdoors, has made recent acquisitions that will further extend its reach into the world’s SCUBA diving gear industry. With the acquisition of Zeagle Systems, Dan Huish now owns Atomic Aquatics, Bare Sports, Stahlsac Dive Bags, and, of course, Zeagle.

“I’m very excited to see that we’re making further strides into the SCUBA industry,” commented Dan Huish on the company’s recent acquisition. “Zeagle Systems is one of the most innovated, reputable, and trusted brands in the design of SCUBA gear, and we here at Huish Outdoors are excited to bring Zeagle into our team of manufacturers of the world’s highest quality diving goods.”

While SCUBA goods may seem like a far throw from Dan Huish’s former business venture, the incredibly successful, billion dollar per year earning Huish Detergents, those who know Dan Huish know that the two companies have more in common than not. Dan Huish is fully committed to bringing together innovation and high-quality products, and that is exactly what he has done at Huish Outdoors.

“I’m interested in working with the best minds in the industry to create products that bring diving to another level,” said Dan Huish. “Much like the way I decided to create the best detergents using a full vertical integration approach, I see the coming together of multiple dive companies as a way to focus on collaboration and creating the full diving package, rather than just one piece of it.”

With four dive gear manufacturing and retail companies and dozens of SCUBA-related patents already in his portfolio, Dan Huish has no interest in stopping the growth of Huish Outdoors. The company is already setting its sights on future acquisitions, with the intention to use its many resources strategically to create a profile of brands that will appeal to consumers and deliver financial gains.

“As with all of my business ventures, I’m very excited to see where we go next,” said Dan Huish. “There’s a lot of potential in this industry, and the world of sporting goods is always pushing things forward with innovation and a drive to climb higher, dive deeper, or go faster.”