Open banking allows for customized services for individual customers like budget management and monitoring expenses. Pioneers in this area include companies such, as Plaid and Yodlee that work to improve banking by connecting with banking systems. medium sized businesses reap the advantages of open banking by offering immediate access to financial information and simplifying the process of applying for loans from companies, like TrueLayer and Tink that cater to SMEs with custom financial solutions.
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Financial organizations are more and more turning to data driven approaches to offer tailored and streamlined services that complement the consumer interaction features of open banking.
๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐ง๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ
The Open Banking Platform market within top 3 demand hubs including UK, Germany and U.S., is characterized by intense competition, with a number of leading players such as Plaid, Yodlee, TrueLayer, Tink, MX, Finicity, HSBC, Barclays, Mint, Robinhood, Starling Bank and Revolut. Below table summarize the strategies employed by these players within the eco-system.