Search Engine Optimization or SEO has been used by SEO specialists over the years because this is considered the most effective and affordable way of getting higher rank with search engines. Websites all over the world use the power of SEO to become visible at the top of search engine results pages because this is the way to attract targeted traffic and generate revenue online. There are specialists like link-building-strategies.com that only do SEO for their client websites and show them positive results year after year.

It is interesting the way Search Engine Optimization or SEO works. When someone uses Google to search for something they type keywords in the search box. Google has its crawlers that go out in search of these keywords in all the Google indexed web pages and websites. Depending on the page rank of websites (that contain the keywords the Google user typed) they are displayed in the search engine results pages. The website that is listed at the top of the list is the one with the highest page rank.

SEO uses unpaid and natural means to rank websites. This means you cannot have your SEO company buying ranks from Google, Yahoo and Bing and other search engines. There is the concept of PPC or Pay Per Click and you would have seen these results marked separately in search engine results pages but these are not part of SEO. SEO is solely done using cleverly used tools and techniques so that the top search engines realize the value of websites and list them according to their rank.

There are various techniques used in Search Engine Optimization. Some of the most common ones are given below.

Keyword optimization – The first step in SEO is to analyze the performance of the current keywords of a website. Once the analysis is done the keywords may be completely changed or optimized as per the requirement. Experienced SEO companies like link-building-strategies.com know how to do this effectively.

Content creation – Google ranks those websites the highest that create and publish the best content. The Google AuthorRank concept has now made it more difficult to create quality content. It is only experienced SEO companies like link-building-strategies.com that have the best writers writing for them.

Link building – Links for websites are like votes of confidence and Google considers high quality links as the signs of great websites. Search Engine Optimization companies use their relationships in the market to create links for their client websites.

Marketing – There are a whole lot of ways that a website can be marketed. It can be done using social media websites, article directories and blog posts. Links inserted in the content help readers to visit the website.

This is more or less a basic introduction to Search Engine Optimization. To know more you can use the internet and you will find thousands of websites dedicated to this topic. You can also visit the website of link-building-strategies.com to know more about SEO and how it can work for your website.

To know more about link-building-strategies.com http://www.link-building-strategies.com/ read information online or connect with SEO companies like search engine optimization specialist http://www.link-building-strategies.com/blog/tag/search-engine-optimization-specialist/.