Strategies for whitepaper Promotion


Posted January 20, 2021 by davidjones8904

Webinars can be a great content marketing medium to put forth your whitepaper to not only your current clients but also to other prospects as well.

 
Host a webinar
Webinars can be a great content marketing medium to get your whitepaper available not only to your current customers, but to other prospects as well. Use this strategy as a marketer to increase your brand awareness by educating your potential customer about your product / service. Tailor your webinar to the topic of your whitepaper or offer it as a pre- or post-download as reference material for your audience. Webinars allow you to connect with people in different countries and promote your white paper worldwide. While there are numerous activities that you can do to reach a global audience, this inbound marketing activity is one of the trending activities.

Email campaign
An automated email system to promote your whitepaper to leads can be a great digital content marketing tactic to improve your whitepaper's traction. Use your customer, sales, subscriber or newsletter lists to address the right target group through email marketing. Make sure the subject lines and content of the email are deepened, and preview the most interesting aspects of your white paper. Lately, it has become an interesting method in content marketing to take a look at your content asset via email.

Blog posts
Write a blog post on a related topic for your white paper and link it there for reference. You can create different articles and posts on the different topics of the white paper and link all of them to the white paper. This way, not only can you increase the number of whitepaper downloads, but you can also grow your leads. If you have blog content that is linked to various types of content you've authored, it is a good time to promote your white paper and other articles. The creation of content around a whitepaper is native advertising of the modern age.

Video mail
A visual insight into your whitepaper with appealing infographics can go a long way in promoting your whitepaper successfully. The latest research on buyer personality shows that 60% of people are more likely to consume visual content than just regular posts. Also, Google search tends to include more and more video content. This is also a plus from a search engine optimization perspective. Get your whitepaper video on your website, blog and social media platforms. A video is a content marketing project that is being used more aggressively than ever because of the recent boom in digital marketing.

Press releases / Syndicate websites
Get in touch with various syndicate websites for your domain and use their free or pay-per-lead services to promote your white paper. Publish a press release and include any testimonials that you can share. Engage industry thought leaders and C-suite executives through Q&A, interviews, and reviews. Some good white paper distribution services include CIO white papers, Information Week, and Bit Pipe. When conducting a content audit, make sure that you have enough content marketing channels and methods in place to have enough leads in your marketing funnel.

There are a number of different ways to promote your whitepaper, get known as a great content creator, and generate leads. Make sure you explain the benefits of reading your whitepaper and preview the most interesting conclusions. Measure the success of your content marketing strategies by tracking downloads, leads, clicks, and subscriptions and then changing your marketing strategy accordingly. You can use Google Analytics or other tools to get conversion statistics using URL tagging. Use the tactics mentioned above in your marketing campaign to get traffic and watch the download numbers go up. Get one step ahead of traditional marketing and revamp your business methods with all popular content marketing strategies.

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Issued By David Jones
Country United States
Categories Advertising , Blogging , Business
Tags b2b content syndication services , content marketing strategy , whitepaper lead generation , whitepaper marketing
Last Updated January 20, 2021