23.01.2016
Ontario, Canada

A media strategy is a plan of action or route map to help organizations reach the target audience and enhance the overall conversion rate. Capturing attention of niche market is a complex process requiring a thorough understanding of the demographics and ways to generate attention in the most effective ways. Dicomm Media have great experience in this strategy formulation reducing the time required to get your product on the market.

Undertaking a marketing campaign is a highly coordinated process of product or service promotion through different mediums and different types of advertisements. We are experienced media planners, with a factual approach to decision making, and ensure we develop the right combination of media to achieve your marketing objectives. Our services involve:

Launching and Growing New Brands in the Market

According to marketing research data, most new brands launched in the market inevitably fail where insufficient research and analysis has not been done on the market. Companies that also fail to allocate enough resources to new product publicity may never be able to sustain. Consumers must also be sufficiently educated on product usage for it to be a success. Users must have a good understanding on how the product will fulfill their needs.

At Dicomm media, we consider all the possible outcomes for the product or service including research, strategy formulation, consumer survey and guidance to make your new brand a success.

Media Research

This is the process of developing strategies, negotiating and buying of Ad placements .Various factors are put into consideration during this process such as; product considerations, target audience/market , campaign goals and measurable objectives.

Specific and realistic goals are required as they have an implementation period and are easy to monitor during execution. The company also ensures that the performance of the adverts is optimized throughout the campaign cycle.

Media planning includes;

Audience research, to establish which media is the best for targeted audience and their available time;
Expenditure across the different medias,
What percentage is directed to which types of medias or buys,
Spending for guaranteed ads placements versus non-guaranteed placements
Adverts ordering, trafficking, analysis and reporting on the progress.

Public Relations

The importance of a good public image should not be underestimated in an organization. Potential consumers always view the company and the product positively. It is however, a challenging task requiring special effort; because it is done through intermediaries and people you may not have control. We as Dicomm Media steps in and give you control over the public relations task of your business. This is achieved by:

For further information, contact us at below address-

Dicomm Media New York
Address:- 350 Fifth Avenue 59th Floor
Empire State Building
New York, NY 10118, USA
Phone No:- 1-646-536-7206
Email Id:- [email protected]

Dicomm Media Toronto
Address:-77 Harbour Square, Suite 2110 N
Toronto, Ontario, M5J2S2, Canada
Phone No:-1-800-613-5205
Email Id:- [email protected]