 What is Digital Marketing?
Digital Marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

 Types of Digital Marketing?

1. SEO (Search Engine Optimization)
2. Social Media Marketing
3. Content Marketing
4. Email Marketing
5. PPC (Pay-Per-Click)
6. Marketing Analytics
7. Mobile Marketing

 Advantages of Digital Marketing:

1. Global Reach

Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. However, digital marketing happens on the Internet, which means that the reach you can achieve with it is immense.

2. Local Reach

While global reach is a significant advantage of digital marketing, it also improves local visibility, which is especially important if your business relies on nearby customers

3. Lower Cost

Whether you want to promote your business locally or internationally, digital marketing provides you with cost-effective solutions.

4. Easy to Learn

While there are many aspects of digital marketing that you need to learn, it is fairly easy to get started with.

5. Effective Targeting

Even if you don’t have a clear idea of your target audience, digital marketing enables you to extract data to see which audiences will work best for you and optimize your campaign around them.

6. Multiple Strategies

There are different strategies of digital marketing that can be used by different types of businesses. A B2B business that is interested in gaining international leads may have a totally different strategy than a B2C local business selling clothes.

7. Multiple Content Types

Another crucial advantage of digital marketing is the different content types available to showcase your brand online.

8. Increased Engagement

One of the most important advantages of digital marketing is increased engagement. Digital marketing is designed to be highly engaging by default.

 The Scope of Digital Marketing:
More than half of consumers discover companies through social media news feeds. Companies can reach almost 1 million customers via Instagram alone, and more than 9 million businesses use Facebook to connect with consumers. Companies leverage social media platforms for both business-to-business (B2B) and business-to-consumer (B2C) digital marketing campaigns.
 Why Join our Institute Today?
With an ever-increasing demand for skilled digital marketers, there are plenty of opportunities out there for professionals looking to get into the field. If you are one of them, first, you need to understand that digital marketing is a wide field, and there are plenty of avenues to choose from if you enter it. Coders, Data Science professionals, writers, graphic designers, and video editors can make a shift to digital marketing careers.