Bearaby, the sustainable home wellness brand dedicated to design-forward products for mental, emotional, and physical wellbeing, is hosting its first pop-up experience in New York City. Featuring a hot cocoa bar, Hygge relaxation pods, sleep experts and Bearaby products, the pop-up aims to create a “Wintrovert’s Wonderland” that encourages people to rest, re-charge, and reclaim the holiday season.

Located at 328 Bleecker St. through January, the pop-up gives customers and comfort-seekers the chance to try out Bearaby’s line of sustainable home wellness products. From the award-winning Cotton Napper and the holiday-inspired Velvet Napper, to newer products including the Hugget, the Cuddler, and the just-launched Pupper Pod, Bearaby’s full suite of products will be on display for the first time since the brand’s DTC launch four years ago.

In addition to fan-favorite products, Bearaby will also introduce a limited-edition cardigan hand-knit in Bearaby’s signature colors and style. The Napigan, made of 100% organic cotton, provides the same soothing comfort of Bearaby’s weighted blankets in sweater form, and is available for a limited time only.

“Restorative rest is often the first thing to take a back seat during the holidays, so we wanted to create a space where people can take the weight off and take a brief moment for themselves,” said Kathrin Hamm, Bearaby Founder and CEO. “Our Wintrovert’s Wonderland brings our mission to create a calmer, more comforted world to life, and we’re thrilled to be hosting our first-ever pop-up to provide a place of peace this holiday season.”

Throughout the season, Bearaby will host a number of holiday happenings aimed to get customers in the holiday spirit while keeping them calm and cozy. From a classic Holiday Sweater Party celebrating the introduction of the Napigan, to movie nights, and more, the pop-up will provide a range of experiences aimed to allow people to relax and embrace their inner Wintrovert.

For a full list of pop-up experiences, visit www.whalebonemag.com/wintroverts-wonderland/
For more information on Bearaby, visit www.bearaby.com/blogs/the-lay-low/bearaby-whalebone-pop-up-store

About Bearaby
Bearaby is a sustainable home wellness brand on a mission to create a calmer, more comforted world: one nap at a time. Every Bearaby product prioritizes holistic wellbeing, sustainability, and exceptional design to bring about revolutionary rest, naturally. To experience Bearaby, please visit  www.bearaby.com or @mybearaby on Instagram.

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