The third-party cookie's demise has taken a long time, however, Google has now stated that tracking cookies will be phased out in 2023. The race is on for publishers and brands to increase their first-party data collection. This is the key to their becoming more self-sufficient in accurate data collection and analysis of responses to their marketing campaigns and a deeper understanding of their customers..
They are left with evaluating a slew of alternative audience targeting solutions which are still battling the tightening of data privacy regulations that have already decimated the data collection services traditionally relied on by ecommerce stores.

OptimizeX is a new ecommerce SaaS, solution provider and the ONLY First-Party tracking Solution to Offer 1-to-1 Attribution with Near-Zero Signal Loss. Led by a veteran team of e-commerce and fintech technology leaders, OptimizeX aims to provide e-commerce businesses with a suite of integrated data collection and analytic software services that raises the bar for SAAS services in the eCommerce space. The OpttimizeX platform will enable e-commerce companies to collect, process and analyze first-party data with a Near-Zero data loss.

While advertisers fear the loss of cookies will impact their ability to collect and analyze target data, what most have not realized is that around 40% of advertising is currently without third party cookie data collection. That is because collection has either been blocked or the customers are using a browser that has stopped using tracking cookies. This has been an increasing problem for the traditional data collection services.

A new and innovative system is needed and this is where the OpttimizeX SAAS platform now delivers a solution. A big statement by this new entry into first party tracking solutions but one they have backed up with innovative ideology and ground breaking work by an extremely talented and experienced coding team.

The founders of OptimizeX had their own successful ecommerce stores operating with a finely tuned data analysis system that in 2021 used data from the usual tracking sources such as Facebook and Google analytics. They realized the collapse of the data collection systems was the same as other ecommerce companies and after reviewing the solutions available in the market they soon realized there was no adequate solution available..
Going back to their deep experience in digital technology, and provision of SAAS services to companies in the Fortune 500 and combining this with their already extensive knowledge of ecommerce decided to develop their own solution. The OptimizeX founders formed a team of expert coders from SAAS, AI, machine learning and data analysis backgrounds and developed an innovative perspective to deliver a disruptive new solution that would eclipse any other service offer they had reviewed.

“Initially we first tested these solutions on our own ecommerce stores and went through a lot of pain before we felt we were getting any real results”. “We had been discussing our results with friends and peers in the ecommerce world while asking them about what they would want in a service like this. We knew if it worked for us there were plenty of other people looking for a solution.”
“Pretty soon word of mouth had developed into a list of over 1000 ecommerce businesses that wanted to know when we would release the service.”
In April to May of 2022 OptimizeX opened up 40 positions in the service for a few selected beta testing stores from a variety of industries and company sizes. The Beta testing tracked 12,959 shoppers over 39,638 products through 18,570,727 events. In a 3 month test period.
OptimizeX works with live data so our AI and machine learning technology delivers analysis and reports of what customers and sales are doing right now so campaign analysis is up to the minute with analytic comparisons of the businesses historical data.
“By having 40+ clients we could regularly speak with and closely monitor their data we were able to fine tune and add improvements to almost every level of the service. The data results and client feedback has allowed OptimizeX to really polish the service delivery and prepare the first stage for public release.”
.“We used the data and service improvements we made in the beta testing to develop service offers that are optimized for different sized companies and industries.. It doesn’t matter if you are a startup ecommerce store or an enterprise level group of companies we now have a service offer to suit your usage needs and budget”

In order to give customers a chance to experience and understand the service before deciding which service level they require, OptimizeX are offering a beginner bundle.
After they achieve a specific sales threshold, this beginning set will no longer be available. OptimizeX are confident clients will be surprised by the system's power, data integrity, ease of use and how much their business improves.