Event marketing is a strategy marketers use to promote their brand, product, or service through personal or real-time engagement. These events can be online or offline. Companies can participate as hosts, participants, or sponsors. 

The US Bureau of Labor Statistics predicts that the event industry will grow 44% between 2010 and 2020, surpassing most other industry growth forecasts. So why is the event industry growing so fast? And why is it an integral part of a successful marketing strategy? Event marketing helps to:-

•    build brand awareness
•    increase customer engagement
•    lead generation
•    Educating prospects and customers
•    upsell customer

We are one of the best Experience Marketing Agencies and provide the best event marketing services.

Why should you keep event marketing in your plan?

An event marketing plan will help your business stand out in a crowded marketplace. By combining event marketing with digital campaigns, you can build more meaningful and lasting relationships with buyers.

Whether you're sponsoring a special thank you dinner, information webinar, or trade show, your event provides a unique opportunity to connect with your customers personally. Having direct interactions is invaluable in maintaining long and prosperous relationships. Done right, your event can be one of the most influential marketing channels. Go for the best Event Marketing New York services today and efficiently promote your event.

74% of event attendees say they have a more favorable opinion of the company, brand, or service they are promoting after the event.


One of the main reasons companies attend, or host events is to build and build brands and identities. With competition getting tougher in almost every industry, it's essential to differentiate yourself. Attend specific marketing events to associate with your host's name and ecosystem, reach highly targeted audiences, or showcase your brand personality.
Let's look at the different events and why brands should attend.

•    Dreamforce: I want to break into the Salesforce ecosystem. You want to sell to your target market and customers. 

•    Super Bowl: You want your brand to reach a broad audience and connect with some of the biggest advertising names.

•    Fashion Week: You are a lifestyle brand that wants to position itself in the luxury category.

When choosing the event you want to attend or the type of event you want to host, first think about who your customer is and what event they expect to attend. That's what you want to focus your resources on.



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