San Francisco, CA, January 10th, 2022 - Hangover Coffee, a specialty coffee brand recently launched in September, is introducing a punny new way of brewing fresh premium coffee to the U.S. They sell single serve pour over coffee pouches designed to hang over any cup rim, allowing coffee to be brewed directly into a mug. Originally invented in Japan, coffee pouches have been popular in Asia for years but are still largely unknown in America. This daily dose of coffee comes wrapped up in a filter paper satchel and brews in under two minutes - “a lifesaver for busy mornings” as one reviewer writes. Ultraportable and requiring no specialized coffee equipment, these “Pour Over Pouches” are perfect for working from home, dorm living, and travel.

Co-founders Natalie Ma and Melody Jung were inspired to start Hangover Coffee when they first saw the coffee pouches through their travels in Asia and instantly became fans of their simplicity. “We flew back from separate trips, but each with a suitcase full of coffee pouches, wondering why they were so hard to find in the States” recalls Ma. With the shift to remote work, the pair saw even more reason to love the coffee pouches. “When we saw our friends start spending $4 a day at cafes or resorting to instant coffee,” says Jung, “we knew we wanted to share this great solution from overseas.”

As coffee aficionados, Ma and Jung made a commitment to only sourcing specialty coffee for their product. They also proudly state that all of their offerings are single-origin coffee, small batch roasted to capture the flavor nuances of each lot. According to Jung, they tasted close to 50 beans in search of the perfect coffee. “We had a panel of tasters, and when both the casual drinkers and connoisseurs said ‘Wow, I would drink this every day,’ I knew we found our beans.” Hangover Coffee has even eliminated any concern of staleness, packaging the Pour Over Pouches with nitrogen flush technology to preserve freshness for up to a year.

Driven by their medium roast selling out in under two months, Ma and Jung are working on expanding their collection with a dark roast to be released early 2022 and a decaf following after. “We’ve heard from customers who want to cut down on caffeine or just be able to drink our coffee later in the day” states Jung. Currently, Hangover Coffee offers two roasts with thematic names: “Happy Hour,” a light roast Ethiopia Guji with “floral aromas and flavors of blueberry, raisin, and molasses,” and “Breakfast Buzz,” a medium roast Nicaragua that’s “smooth and balanced, with notes of hazelnut, graham cracker, and cocoa,” which sold close to 2000 pouches in the first week alone.

This upcoming year, Hangover Coffee has big plans, looking to reach beyond the e-commerce store. “We’d love to work with hotels, offices, cafeterias, gift boxes, and retail stores to get our coffee out into physical spaces,” noted Ma. They’re also looking to partner with bakeries or dessert shops who want to offer coffee. “Everyone who has tried it loves the convenience and quality of our coffee, so we’re excited to get it to as many people as we can!”

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Hangover Coffee is a proud AAPI women-owned specialty coffee brand selling single-serve pour over coffee pouches. Their store can be found at www.hangovercoffee.co. For the latest updates and sales, follow them on Instagram, Facebook and Tiktok @hangovercoffeeco. They can also be reached at [email protected].