Marketing Automation Software Market worth $5.5 Billion by 2019


Posted December 18, 2018 by hiteshpawar7359

[162 Pages Report] The global Multichannel Marketing Automation Software Market size was USD 3.65 billion in 2014 and is projected to reach USD 5.5 billion in 2019

 
The report "Marketing Automation Software Market by Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing) - Global Forecast to 2019"defines and segments the global marketing automation software market into various sub-segments with an in-depth analysis and forecasting of market sizes. The report also identifies the factors driving this market, various restraints and opportunities impacting it along with the adoption trends.
[162 Pages Report] The global Multichannel Marketing Automation Software Market size was USD 3.65 billion in 2014 and is projected to reach USD 5.5 billion in 2019, growing at a Compound Annual Growth Rate (CAGR) of 8.55% during the forecast period.
In this report, Marketing Automation Software market is segmented by application such as campaign management, e-mail marketing, mobile application, inbound marketing, lead nurturing and lead scoring, reporting and analytics, social media marketing, and other applications. The market is also segmented by deployment models and users. Under deployment model, it is segmented into on-premise and cloud-based solutions. By users, it is segmented as small and medium businesses and enterprises. The lead nurturing and lead scoring application have huge demand and thus it held the largest market share in the global market. Additionally, market has also been segmented on the basis of End-Users (Small Medium Enterprises and Enterprises) and Deployment Model (On-Premise and Cloud).
The report also gives the detailed analysis of trends and forecasts, competitive landscape, key drivers, restraints and opportunities and analysis to the mergers and acquisitions related to the global Marketing Automation Software market.
Major providers in this market are OracleEloqua, SAS, Adobe Systems, Act-On Software, Teradata Aprimo, IBM Silverpop, Cognizant, Marketo, HubSpot, and Salesforce.
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The marketing automation software makes the complex marketing campaign run successfully even with the limited resources. The software helps the marketing department to market efficiently over multiple online channels and automates the repetitive task. Marketing Automation Software market has seen significant growth during coming year as the need for the digital marketing has increased. The market landscape is shaped by the factors like mergers and acquisition by the key players, growth in third-party application ecosystems, enhancing the platform beyond e-mails.
MarketsandMarkets broadly segments the global marketing automation softwaremarketby regions: North America (NA), Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America (LA); by application types:Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, and Other applications; by vertical types: Academic and Education, Advertising and Design, BFSI, Healthcare, High Tech, Manufacturing and Distribution, Media and Entertainment, Retail, and Others by deployment model: On-Premises and Cloud Hosted: byend users:Small and Medium Enterprises (SMEs) and Enterprises.

MarketsandMarkets forecasts the Global Marketing Automation Software market to grow from $3.65 billion in 2014 to $5.5 billion in 2019, at a CAGR of 8.55%. In terms of regions, North America is expected to be the biggest market in terms of market size, while Latin America (LA)is expected to experience increased market traction, during the forecast period.
Browse 70 market data tables and 98 figures spread through 162 pages and in-depth TOC on "Marketing Automation Software Market by Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing) - Global Forecast to 2019"
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Issued By MarketsandMarkets™ INC.
Country United States
Categories Technology
Tags automation marketing software market , inbound marketing market , lead scoring software market , marketing automation market , marketing automation software market
Last Updated December 18, 2018