New Release: Japan’s Influencer Industry Landscape Map

hotice has released an original Influencer Industry Landscape Map that visually categorizes over 100 key organizations within Japan’s influencer ecosystem. This comprehensive guide includes talent agencies, influencer productions, MCNs (Multi-Channel Networks), SNS platform partners, and creator collectives—mapped by function and category.

While the Japanese creator market continues to grow, many overseas marketers find it difficult to navigate due to its fragmented structure, limited English resources, and complex partner relationships.This Influencer Industry Landscape Map aims to make the landscape more transparent and accessible to international brands and agencies looking to explore Japan’s influencer space.

The article accompanying the map provides not only the visual chart, but also insights into each sector and its role within the industry, making it a valuable resource for strategic planning, agency selection, or market research.

Comment from Sale Team:
“We created this map to give global companies a clearer starting point in understanding how Japan’s influencer scene is structured,” says Jin Hirota, account executive at hotice. “Too often, even experienced marketers struggle to find the right partners. This is our way of connecting the dots for them.”

Looking to work with Japanese influencers?

With experience executing campaigns for major global brands, hotice offers influencer casting, content direction, brand localization, and SNS ad strategy tailored to each region. Whether you’re exploring brand awareness, product seeding, or full-funnel performance campaigns, our team can support your entry into the Japanese market.

👉 Explore the article & download the full map here: https://hoticeglobal.com/blog/influencer/chaos-map-of-japans-influencer-industry/

👉 Explore the influencer marketing trend in Japan here: https://hoticeglobal.com/blog/marketing/influencer-marketing-japan/