Dubai, UAE – 20th May, 2025— IAS Media, the exclusive media representation company for Sony Entertainment Network in the MENA region, is pleased to announce that advertising slots are now open for Sony MAX's highly anticipated Cricket Specials. This opportunity allows brands across the Middle East and North Africa to reach millions of cricket fans during one of the most-watched sports broadcasts in the region.
As cricket fever sweeps across borders, Sony MAX remains the go-to destination for action-packed matches, featuring international tournaments, T20 leagues, and highlight packages. The channel enjoys massive viewership among South Asian expatriates and sports enthusiasts across UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain — making it a valuable platform for advertisers looking to gain high visibility and engagement.

Cricket on Sony MAX continues to be a high-impact media property in the region. Through our exclusive representation, we offer advertisers targeted access to one of the most passionate and loyal viewership bases in MENA,” said a spokesperson from IAS Media.

Why Advertise on Sony MAX Cricket Specials?

Targeted Reach: Massive South Asian audience across MENA who follow cricket religiously.

Prime-Time Exposure: Matches and highlight shows air during high-viewership slots.

Pan-Regional Coverage: Single media buy reaches viewers in UAE, KSA, Qatar, Kuwait, Oman, and Bahrain.

Premium Brand Association: Align your brand with elite sports entertainment and international tournaments.

High ROI: Proven conversion and visibility metrics for sports-centric campaigns.

Ideal for Brands in:

FMCG & Beverages

E-commerce & Retail

Financial Services

Automobiles

Telecommunications

Real Estate

Consumer Electronics

Whether you're launching a product, building brand recall, or boosting festive season sales, Sony MAX Cricket Specials provide an excellent platform to amplify your marketing objectives with emotional and high-impact sports engagement.

About IAS Media

IAS Media is a leading television advertising agency and media representation company headquartered in Dubai Media City. Representing elite global broadcasters like Sony TV, Sony SAB, Sony MAX, ARY Digital, and ARY News, IAS Media helps brands connect with premium audiences across the GCC and wider MENA region through TV advertising, print media, digital campaigns, and programmatic advertising services.
From local TV advertising in UAE to regional broadcast campaigns, IAS Media is trusted by global and local advertisers alike for its strategic insights, media access, and full-service suppory.

Book Your Slot Today
Advertising spots for Sony MAX Cricket Specials are filling fast. Don’t miss the chance to position your brand where the action is — on screen, during live cricket coverage.

Contact IAS Media
IAS Media FZ LLC
Phone: +971 4 4475760
Email: [email protected]
Website: www.iasmedia.com

For advertising bookings, media kits, or campaign consultations, contact IAS Media today and make your brand part of the cricketing buzz that captivates the MENA region.