Interim Executive Recommend 4 Digital Marketing Models to Ecommerce


Posted January 14, 2021 by ieconsultant

Research shows that companies with synchronized marketing and sales strategies can increase sales. With so many digital marketing resources to choose from, business owners can easily get confused.

 
Interim marketing executives however make it easy for you by recommending four over others.

Interim marketing executive recommendations:

Email marketing:

Email marketing sends a commercial message via email to a group of people. They are people who have either used your product or expressed interest by signing up on a mailing list. Email brands are for equity, loyalty and building relationships with customers. They include information, advertising, new products, promotions, upcoming sales and more. Email marketing is very effective in building relationships if you already have a customer base.

You can start by collecting emails from people who visit your website or purchase your products. There are many services to help you create and organize an email campaign to send to your customers. The free ones include MailChimp, while the other premium ones.

Pay Per Click (PPC) Marketing:

PPC is a business model where companies pay each time a user clicks their ad on a host website. Payment is for clicks, not for sale. PPC is a more consistent approach that ensures that only your target audience sees your ads. Research PPC and your target audience before investing in this model because if not done right, you can lose a lot of money - the amount of money you spend depends on how big your niche is. You can run PPC ads on platforms such as Google and Facebook.

Search Engine Optimization (SEO) Marketing:

SEO is an organic promotion service that follows the guidelines of Google. This process follows in two steps (On Site & Off Site SEO). In On-Site process, the expert optimizes the website as per the Google guidelines and make the technical changes in the website backend to attract to Google and other search engines for proper ranking.

In Off-Site (Link-Building), they promote the website on top 3rd party websites to get better genuine traffic and this makes the website more stable and reliable for the search engine & user. This is a stable process and if you stop working with this then results will remain on Google for enough time.

The best thing about this kind of marketing is that it’s free and simple to do. It entails sharing information about your product or service on blogs that are related to what you offer. It’s a powerful way of letting people know about your product and website. The key to doing a blog right is to be helpful. Leave comments and tips that can help readers and not read across as spam promoting your interests.


Social Media Marketing:

Sharing information on social media - like blog and forum marketing - attracts users to your website. Using Twitter, Facebook, or Instagram, you can connect with groups and connect with audiences interested in your products or services. This kind of resource is also free, but it takes time for your followers to engage, entertain and create content. Business owners also can go with the paid promotion through social media channels.

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Issued By Cyril Moreau
Business Address Irvine, California
Country United States
Categories Advertising , Blogging
Tags c level executive usa , growth consulting firm usa , interim executive irvine
Last Updated January 14, 2021