Often it’s not easy, as an HVAC supplier, to know where to begin when setting out to increase sales. Your end-consumers’ decisions often depend on input from distributors and contractors. Not to mention, people are generally uninformed or uninterested in the differences between HVAC brands. But there are effective marketing strategies available to you that have a great impact on the supply chain structure.
HVAC-Sales-Incentives
By using a reward program to give your distributors incentive to sell your products, you can simultaneously stimulate sales from the top down, and at every stop along the way— all the way to the end-consumer. Offering rewards in your sales channel begins this chain reaction that increases sales overall:
1, Increased Product Distribution
2, Increased Brand Awareness
3, Increased Customer Loyalty
Once product distribution and brand awareness have increased your bottom line, you can keep those sales up by proving you’re a valued partner to channel associates and end-consumers alike. Continue offering great products at competitive prices, excellent customer service, convenience, and rewards. Every member of your sales channel will appreciate service and technology that makes their lives easier and provides them with appealing rewards.
As an HVAC manufacturer, you depend on supply chain management. The healthier your supply chain relationships are, the better the outlook is for your brand’s survival. In today’s competitive market, it’s absolutely necessary to make impressions on channel partners and give them incentives to push your brand. By using up-to-date reward program technology with competent, multi-media communication systems and appealing rewards, you can motivate distributors and pass sales boosts down along the sales channel, leading to increased brand awareness and customer loyalty.
teve Damerow
CEO of The Incentive Solutions Group of companies, consisting of:
Incentive Solutions, Inc.
Loyaltyworks
Travel Solutions
Direct Contact: 678-514-0203
Sales Hotline: (800)-844-5000
http://www.loyaltyworks.com/news-and-views/customer-loyalty/how-do-incentives-stimulate-the-sales-channel/